Technology
Your Online Ad Updates 18th November 2019
Lead Generation With Google Text Ads Thanks To New Extension Google is testing a new type of extension format for text-based ads that would mean improved lead generation capture capabilities. This will allow advertisers and marketers the ability to analyse and monitor lead generation within the context of paid advertising marketing. According to Search Engine Land:…
Read More$20 Million Fight Highlights Value of Social Influence and PR
The popularity and influence of two YouTube celebrities making their boxing event an all-time global Top 20 pay-per-view phenomenon and splittin a $20 million prize is a reminder of the magnifying value of online PR. What Happened? Two of the world’s leading YouTube celebrities and ‘Generation Z’ heroes Logan Paul and Olajide “KSI” Olatunji followed…
Read MoreGoogle Announces New ‘Teachable Machine 2.0’ No-Code Machine Learning Model Generator
Two years on from its first incarnation, Google has announced the introduction of its ‘Teachable Machine 2.0’, a no-code custom machine learning model generating platform that can be used by anyone and requires no coding experience. First Version Back in 2017, Google introduced its first version of Teachable Machine which enabled anyone to teach their computer…
Read More‘Moore’s Law’ and Business Innovation Challenged By Slow-Down In Rate of Processing Power Growth
Many tech commentators have noted a stagnation or slow-down period in computing related to ‘Moore’s Law’ being challenged, but has the shrinking of transistors within computer chips really hit a wall and what could drive innovation further? What Is Moore’s Law? Moore’s Law, named after Intel co-founder Gordon Moore, is based on his observation from…
Read MoreSecurity Updates 15th November 2019
Ring Doorbell Tech Leaves Door Open To WiFi Password Hack Security analysts at Bitdefender have announced a major vulnerability with the Amazon-owned Ring doorbell technology platform. The flaw exposes the Ring doorbell by making the Wi-Fi password publicly available during setup. According to Tech Crunch: “Bitdefender said the Amazon-owned doorbell was sending owners’ Wi-Fi passwords in…
Read MoreYour Online Ad Updates, 10th September 2019
The news this week finds Google publishing its latest guidance notification on the sunsetting of its average position metrics on the 30th of September, Google launches “experimental” plug-in to combat shady advertising, Twitter launches new biddable short video service and more… Google Introduces Brand New Project To Fight “Shady Online Advertising” Google has unveiled a new…
Read MoreOnline Ad Updates 13th August 2019
This is for business people marketing online and also on behalf of the clients we manage. You can have all this white-labelled … i.e. you and your clients can have decent digital marketing and we do all the work … whilst you get paid ! 13.08.19 The news this week finds Pinterest and Snap create…
Read MoreOnline Ad Updates 29th July 2019
The news this week finds the ICO looking at programmatic ads, a free guide for the perfect SEM-friendly website, ‘Bing Ads’ is now ‘Microsoft Advertising’ and can AI help make the customer discovery journey easier? All this and more … ICO Consultation on Programmatic Ads – First Stage Details Announced The Information Commissioners’ Officer (ICO) has undertaken…
Read MoreOnline Ad Updates, 26th June 2019
This week’s news has Google giving marketers top hacks for ad success, Facebook’s latest “Fan Subscription” service could help make more cash for advertisers, Outbrain and Guardian re-sign partnership deal, Influencer boosting partnership ad posts could revolutionise Instagram marketing … and more … Google’s Five Hacks for Ad Marketeer Success Google’s head of search tech,…
Read MoreOnline Ad Updates 30th May 2019
The news this week finds Facebook unveiling its new design along with new ad simplification resources for video marketing, big changes for Google analytics and tag management and more … Facebook Is Simplifying Video Ad Buying For Digital Marketers Last year, Facebook unveiled ThruPlay. ThruPlay was a unique way in which video content could be…
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