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Your Online Ad Updates 18th November 2019

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Lead Generation With Google Text Ads Thanks To New Extension Google is testing a new type of extension format for text-based ads that would mean improved lead generation capture capabilities. This will allow advertisers and marketers the ability to analyse and monitor lead generation within the context of paid advertising marketing. According to Search Engine Land: […]

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Your Online Ad Updates 22nd October 2019

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This month finds Quora adding new targeting options, Google and Microsoft unveiling new metric functionality on their family of social media products whilst Twitter is in hot water over using the wrong emails for marketing campaigns … and more … Quora adds new targeting ‘options’ for platform advertisers Three new options – which include keyword history […]

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Your Online Ad Updates, 10th September 2019

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The news this week finds Google publishing its latest guidance notification on the sunsetting of its average position metrics on the 30th of September, Google launches “experimental” plug-in to combat shady advertising, Twitter launches new biddable short video service and more… Google Introduces Brand New Project To Fight “Shady Online Advertising” Google has unveiled a new […]

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Online Ad Updates 5th September 2019

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South Korean Biometrics Firm Under Fire For Cyber Security Flaw Suprema, the manufacturers of Biostar 2, a biometric on-site physical security system, have responded to researchers who claimed to have accessed data from the company’s online systems. Researchers found that large swathes of cyber security data were obtained online and the leak could have impacted […]

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Online Ad Updates 13th August 2019

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This is for business people marketing online and also on behalf of the clients we manage. You can have all this white-labelled … i.e. you and your clients can have decent digital marketing and we do all the work … whilst you get paid ! 13.08.19 The news this week finds Pinterest and Snap create […]

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Online Ad Updates 29th July 2019

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The news this week finds the ICO looking at programmatic ads, a free guide for the perfect SEM-friendly website, ‘Bing Ads’ is now ‘Microsoft Advertising’ and can AI help make the customer discovery journey easier? All this and more … ICO Consultation on Programmatic Ads – First Stage Details Announced The Information Commissioners’ Officer (ICO) has undertaken […]

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Online Ad Updates, 26th June 2019

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This week’s news has Google giving marketers top hacks for ad success, Facebook’s latest “Fan Subscription” service could help make more cash for advertisers, Outbrain and Guardian re-sign partnership deal, Influencer boosting partnership ad posts could revolutionise Instagram marketing … and more … Google’s Five Hacks for Ad Marketeer Success Google’s head of search tech, […]

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Online Ad Updates 30th May 2019

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The news this week finds Facebook unveiling its new design along with new ad simplification resources for video marketing, big changes for Google analytics and tag management and more … Facebook Is Simplifying Video Ad Buying For Digital Marketers Last year, Facebook unveiled ThruPlay. ThruPlay was a unique way in which video content could be […]

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Online Ad Updates 20th May 2019

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20.05.19 Your Online Ad Updates The news this week finds Facebook unveiling its new design along with new ad simplification resources for video marketing, big changes for Google analytics and tag management and more …  Facebook Is Simplifying Video Ad Buying For Digital Marketers Last year, Facebook unveiled ThruPlay. ThruPlay was a unique way in […]

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Online Ad Updates March 2019

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The news this week finds Twitter launching a new paid ads podcast, Google and Facebook making changes to their ad platforms whilst HM Government are set to explore the dominance of Google and Facebook on the paid ads marketplace …  Chancellor Announces Watchdog Study on Facebook/Google’s Online Ad Dominance Philip Hammond, the Chancellor of the […]