Rampant Referrals For MSPs – Part 6

Recap As a quick recap from last time, you’ll remember that the subject was all about motivation and how motivation (both internally for staff and externally for clients and suppliers) can be likened to a force to make things happen. I used the analogy of Newton’s 3 laws of motion to outline how people (instead…

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Rampant Referrals For MSPs – Part 5

Motivation-Sabotage If you’ll recall, last time we finished looking at some reasons why some MSPs limit their referral flow in terms of sabotaging their service. To recap, we looked at : – Overconfidence in Unique Selling Propositions (USPs)– Overvaluing Product Over Service– Assuming One-Size-Fits-All– Believing Low Price Equals High Value– Overreliance on Technology– Misjudging the…

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‘AI Washing’ – Crackdown

The US investment regulator, the Securities and Exchange Commission (SEC), has dished out penalties totalling $400,000 to two investment companies who made misleading claims about how they used AI, a practice dubbed ‘AI Washing’.  What Is AI Washing?  The term ‘AI washing’ (as used by the investment regulator in this case) refers to the practice of…

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Apple Pays Norfolk Council £385 Million

Apple Lawsuit

Following a class action lawsuit led by Norfolk County Council over the effect of an alleged cover-up by Apple’s boss about iPhone demand in China, Apple has agreed to pay £385m to settle the lawsuit.  The lawsuit related to comments by Apple’s CEO, Tim Cook, to investors back in 2018 where he told them there was…

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Rampant Referrals for MSPs – Part 2

Rampant Referrals

Okay, so as a quick recap from last time, we looked at some statistics which showed why getting new business from referrals rather than other forms or marketing is so important for B2B owners and especially MSP owners. We briefly looked at how coincidences are not really coincidences at all and how the vast majority…

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Rampant Referrals for MSPs – Part 1


Referrals for MSPs – Part 1 : Why Referrals? In this short series about getting more business referrals, we’ll be uncovering what B2B business owners (and in particular, Managed Service Providers) can do to gain more referrals than they ever thought possible for low-cost or no-cost, except for a bit of thought, time and effort.…

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Exploring E-Signatures


In this tech-insight, we look at what e-signatures are, their benefits plus some of the main e-signature providers, as well as what to consider when choosing an e-signature service.  Popularity of E-signatures  The initial growth of e-signatures happened in the early 2000s, due to the passage of laws such as the US Electronic Signatures in…

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Apple Launches $3,500 Pro Vision VR Headset 

Pro Vision VR Headset

Apple has launched its $3,500 (starting price) Pro Vision Virtual Reality (VR) headset in the US with Apple’s CEO, Tim Cook, appearing at its Fifth Avenue New York store to mark the significance of the occasion.  The Pro Vision VR Headset allows users to blend digital content with their physical space and users can navigate…

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Microsoft Now More Valuable Than Apple

Competing Apple and Windows Share Values

Worries about smartphone demand have been blamed for Microsoft’s stock market value ending a trading session higher than Apple’s last week for the first time since 2021.  How Much?  Microsoft adding 1 per cent to its stock value compared to just a 0.2 per cent rise from Apple saw Microsoft’s value (market capitalisation) reach an…

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ChatGPT Inside Vehicles Opens Possibilities

AI in Cars

Following the news that Volkswagen (VW) is to add ChatGPT to the IDA voice assistant in its cars and SUVs, we look at what this could mean for the direction of technology for cars.   Adding ChatGPT  At the current CET in Las Vegas, VW announced that starting in Europe in the second quarter of…

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