Online Ad Updates
Your Online Ad Updates 18th November 2019
Lead Generation With Google Text Ads Thanks To New Extension Google is testing a new type of extension format for text-based ads that would mean improved lead generation capture capabilities. This will allow advertisers and marketers the ability to analyse and monitor lead generation within the context of paid advertising marketing. According to Search Engine Land:…
Read MoreYour Online Ad Updates 22nd October 2019
This month finds Quora adding new targeting options, Google and Microsoft unveiling new metric functionality on their family of social media products whilst Twitter is in hot water over using the wrong emails for marketing campaigns … and more … Quora adds new targeting ‘options’ for platform advertisers Three new options – which include keyword history…
Read MoreYour Online Ad Updates, 10th September 2019
The news this week finds Google publishing its latest guidance notification on the sunsetting of its average position metrics on the 30th of September, Google launches “experimental” plug-in to combat shady advertising, Twitter launches new biddable short video service and more… Google Introduces Brand New Project To Fight “Shady Online Advertising” Google has unveiled a new…
Read MoreOnline Ad Updates 13th August 2019
This is for business people marketing online and also on behalf of the clients we manage. You can have all this white-labelled … i.e. you and your clients can have decent digital marketing and we do all the work … whilst you get paid ! 13.08.19 The news this week finds Pinterest and Snap create…
Read MoreOnline Ad Updates 29th July 2019
The news this week finds the ICO looking at programmatic ads, a free guide for the perfect SEM-friendly website, ‘Bing Ads’ is now ‘Microsoft Advertising’ and can AI help make the customer discovery journey easier? All this and more … ICO Consultation on Programmatic Ads – First Stage Details Announced The Information Commissioners’ Officer (ICO) has undertaken…
Read MoreOnline Ad Updates, 26th June 2019
This week’s news has Google giving marketers top hacks for ad success, Facebook’s latest “Fan Subscription” service could help make more cash for advertisers, Outbrain and Guardian re-sign partnership deal, Influencer boosting partnership ad posts could revolutionise Instagram marketing … and more … Google’s Five Hacks for Ad Marketeer Success Google’s head of search tech,…
Read MoreOnline Ad Updates 30th May 2019
The news this week finds Facebook unveiling its new design along with new ad simplification resources for video marketing, big changes for Google analytics and tag management and more … Facebook Is Simplifying Video Ad Buying For Digital Marketers Last year, Facebook unveiled ThruPlay. ThruPlay was a unique way in which video content could be…
Read MorePaid Online Ad Updates
We are steaming ahead into a New Year and January is already in full-swing for many. However, this is a great moment for digital advertising specialists and marketers to take stock and evaluate the digital marketing landscape in 2019. As always, ongoing disruption will make it a challenging year. We’ve put together a handy summary…
Read MorePaid Online Ad Updates – December 2018
The news this week finds Google creating a new resource to create the best ad ever while Google (and Facebook) have included new language support to help drive multi-market sales. Looking for a new marketing platform in 2019 in addition to Bing, Yahoo or Google … what about AdRoll? Need Help Writing The ‘Best Google…
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