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Online Ad Updates 13th August 2019
This is for business people marketing online and also on behalf of the clients we manage. You can have all this white-labelled … i.e. you and your clients can have decent digital marketing and we do all the work … whilst you get paid ! 13.08.19 The news this week finds Pinterest and Snap create…
Read MoreOnline Ad Updates 29th July 2019
The news this week finds the ICO looking at programmatic ads, a free guide for the perfect SEM-friendly website, ‘Bing Ads’ is now ‘Microsoft Advertising’ and can AI help make the customer discovery journey easier? All this and more … ICO Consultation on Programmatic Ads – First Stage Details Announced The Information Commissioners’ Officer (ICO) has undertaken…
Read MoreOnline Ad Updates, 26th June 2019
This week’s news has Google giving marketers top hacks for ad success, Facebook’s latest “Fan Subscription” service could help make more cash for advertisers, Outbrain and Guardian re-sign partnership deal, Influencer boosting partnership ad posts could revolutionise Instagram marketing … and more … Google’s Five Hacks for Ad Marketeer Success Google’s head of search tech,…
Read MoreOnline Ad Updates 30th May 2019
The news this week finds Facebook unveiling its new design along with new ad simplification resources for video marketing, big changes for Google analytics and tag management and more … Facebook Is Simplifying Video Ad Buying For Digital Marketers Last year, Facebook unveiled ThruPlay. ThruPlay was a unique way in which video content could be…
Read MorePaid Online Ad Updates
We are steaming ahead into a New Year and January is already in full-swing for many. However, this is a great moment for digital advertising specialists and marketers to take stock and evaluate the digital marketing landscape in 2019. As always, ongoing disruption will make it a challenging year. We’ve put together a handy summary…
Read MorePaid Online Ad Updates – December 2018
The news this week finds Google creating a new resource to create the best ad ever while Google (and Facebook) have included new language support to help drive multi-market sales. Looking for a new marketing platform in 2019 in addition to Bing, Yahoo or Google … what about AdRoll? Need Help Writing The ‘Best Google…
Read MoreYour Online Ad Updates
This week finds Facebook cracking down on Clickbait and “dodgy” political adverts whilst launching a war room to combat negative content, Bing has launched a new BingBot technology to help crawl more efficiently, Google Ads unveils new reporting tools to help marketers understand landing page reach, and more … Facebook to “Out” Political Advertising Funders…
Read MorePaid Ad Updates 23.08.18
Hi and here’s your latest Online Ads Updates … keeping you in the picture … This week finds HootSuite getting a definitive answer to the age-old long vs. short form ad question, Google has announced a raft of new changes to its platform and its responsive ads technology, Entrepreneur Magazine outlines some alternatives to Google…
Read MoreHuge UK Increase In Demand For AI Professionals
A study by job website ‘Indeed’ based on job postings on its site since 2015 has found that demand for skills in AI and machine learning has almost tripled in 3 years. Demand – AI Boom With the Artificial Intelligence (AI) sector booming in the UK, and with the pace of growth in demand for…
Read MoreVoice Recognition ‘Sexist’
Delip Rao, CEO and co-founder of start-up R7 Speech Sciences has brought the issue back into the spotlight that voice recognition systems struggle more with female voices. Not New The issue has been known about for some time and has been brought into sharper focus with the popularity of voice-activated digital assistants like Apple’s Siri,…
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