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Ad Updates – 07.09.18

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Here are your latest online ad updates (below) Previous articles are here : https://www.linkedin.com/pulse/230818-paid-online-ad-updates-mike-knight-fcim/ https://www.linkedin.com/pulse/170718-paid-online-ad-updates-mike-knight-fcim/ https://www.linkedin.com/pulse/030718-paid-online-ad-updates-mike-knight-fcim/ https://www.linkedin.com/pulse/paid-online-ad-updates-mike-knight-fcim/ The news this week finds Google publishing support for its new “responsive search” platform, The Drum offers unique insight into consumer attitudes and the importance of ad view duration timescales, The NY Times argues Amazon will be the […]

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Facebook Kills The Admiral’s Plan

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A request by insurance company Admiral to trial a scheme whereby the contents of the Facebook profiles of young drivers would be used in order to judge their safety as drivers (and thereby influence their insurance premiums) has been given the thumbs down by Facebook. Judged on Posts and Likes. Admiral’s idea for the trial […]