Marketing
Leveraging The ‘Endowment Effect’ For MSPs
The endowment effect, a concept rooted in behavioural economics and coined by the eminent Richard Thaler, is the theory that people tend to assign more value to things simply because they own them. If you remember Gollum from Lord of the Rings and how he ended up being infatuated by the ring, you’ll know what…
Read MoreYour MSP’s Video Background Influences Your Clients
Business interaction by video calls such as webinars and online meetings and interviews and support-calls has skyrocketed in recent years, in no small part due to the pandemic. This has fundamentally shifted how society expects to interact with a business and, in addition, it has also set up a new set of challenges to be…
Read MoreMake Sure You Make Full Use Of This (Often Forgotten) Saleperson On Your Team.
The phrase “copy is salesmanship in print” is attributed to John E. Kennedy (not the ex-president!), an advertising pioneer who revolutionised the advertising industry in the early 1900s. Kennedy believed that the primary purpose of advertising copy was to sell, and he emphasised the importance of clear, persuasive, and direct communication in advertising messages. His…
Read MoreLeverage Existing Clients For Case Studies And To Develop Your USP
Managed service providers (MSPs) face increasing competition in today’s market. To stand out from the crowd, it’s very powerful for them to highlight their unique selling propositions (USPs) effectively. However, many business owners don’t know how to develop their USP. One way to do this is by leveraging existing clients to develop case studies that…
Read MoreThe Biggest Marketing ‘Secret’
The most effective thing that an MSP business owner (or indeed any business owner) can do that dramatically multiply their success is to set assign time to “working on the business”. Yes, it’s a cliche but it really is the most important part of marketing. Even just a couple of hours a week, every week,…
Read MoreGetting Your Best Stuff “Above The Fold” On Your MSP Website
The “fold” harks back to newspaper days when the Publishers used to fold newspapers in half for display, allowing passersby to only see the top portion of the front page. To entice potential customers into purchasing a copy, publishers recognised that the content visible at a glance needed to be attention-grabbing. As a result, they…
Read MoreSimple Ideas For Increasing Your Response rate of Google Reviews.
As you’ll already be aware, there are many powerful benefits of getting more customer referrals and testimonials, especially via Google. There is an entire process around how best to get referrals and testimonials and there’s a 128 page A4 whitepaper MKLINK wrote about it you can have if you need some help getting to sleep…
Read MoreBenefits of Including Guest Content In Your Emails
It’s obviously a good idea for a managed service provider to ensure that they send a regular email newsletter to their clients and prospects. Not only does this help with a DRIP campaign (differentiate, remind, inform, persuade) but it also offers another (often undervalued) benefit as well, namely credibility. This is especially true for the…
Read MoreHashtag Homework
The humble hashtag has a long and varied history. It’s technical term is ‘octothorpe’ and it can be traced back to ancient civilizations where it was used as a symbol for weight or measure while in the middle ages, it was used in music notation to indicate a sharp note. Recent Hashtag Updates In the…
Read MoreWant Free Hot Water? Have A Server In Your House!
Green distributed computer network heating company Heata is offering to provide up to 4.8kWh of free hot water per day in exchange for installing a business cloud server in your home. Green Distributed Compute Network Heata, which began as an innovation project with British Gas, describes itself as “a ground-breaking green distributed compute network that uses the…
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