Marketing
Leveraging The ‘Endowment Effect’ For MSPs
The endowment effect, a concept rooted in behavioural economics and coined by the eminent Richard Thaler, is…
Your MSP’s Video Background Influences Your Clients
Business interaction by video calls such as webinars and online meetings and interviews and support-calls has skyrocketed…
Make Sure You Make Full Use Of This (Often Forgotten) Saleperson On Your Team.
The phrase “copy is salesmanship in print” is attributed to John E. Kennedy (not the ex-president!), an…
Leverage Existing Clients For Case Studies And To Develop Your USP
Managed service providers (MSPs) face increasing competition in today’s market. To stand out from the crowd, it’s…
The Biggest Marketing ‘Secret’
The most effective thing that an MSP business owner (or indeed any business owner) can do that…
Getting Your Best Stuff “Above The Fold” On Your MSP Website
The “fold” harks back to newspaper days when the Publishers used to fold newspapers in half for…
Simple Ideas For Increasing Your Response rate of Google Reviews.
As you’ll already be aware, there are many powerful benefits of getting more customer referrals and testimonials,…
Benefits of Including Guest Content In Your Emails
It’s obviously a good idea for a managed service provider to ensure that they send a regular…
Hashtag Homework
The humble hashtag has a long and varied history. It’s technical term is ‘octothorpe’ and it can…