News
Paid Online Ad Updates – December 2018
The news this week finds Google creating a new resource to create the best ad ever while Google (and Facebook) have included new language support to help drive multi-market sales. Looking for a new marketing platform in 2019 in addition to Bing, Yahoo or Google … what about AdRoll? Need Help Writing The ‘Best Google…
Read MoreYour Online Ad Updates
This week finds Facebook cracking down on Clickbait and “dodgy” political adverts whilst launching a war room to combat negative content, Bing has launched a new BingBot technology to help crawl more efficiently, Google Ads unveils new reporting tools to help marketers understand landing page reach, and more … Facebook to “Out” Political Advertising Funders…
Read MorePaid Ad Updates 23.08.18
Hi and here’s your latest Online Ads Updates … keeping you in the picture … This week finds HootSuite getting a definitive answer to the age-old long vs. short form ad question, Google has announced a raft of new changes to its platform and its responsive ads technology, Entrepreneur Magazine outlines some alternatives to Google…
Read MoreHuge UK Increase In Demand For AI Professionals
A study by job website ‘Indeed’ based on job postings on its site since 2015 has found that demand for skills in AI and machine learning has almost tripled in 3 years. Demand – AI Boom With the Artificial Intelligence (AI) sector booming in the UK, and with the pace of growth in demand for…
Read MoreVoice Recognition ‘Sexist’
Delip Rao, CEO and co-founder of start-up R7 Speech Sciences has brought the issue back into the spotlight that voice recognition systems struggle more with female voices. Not New The issue has been known about for some time and has been brought into sharper focus with the popularity of voice-activated digital assistants like Apple’s Siri,…
Read MoreFacebook Ads That Target Your Beliefs
In a new trial involving a small number of users in the UK, Facebook has said that it will be testing the targeting of adverts based on users’ specific political and religious beliefs. Why? According to Facebook, the trial will help the social media platform to process and manage its customer data, so that it…
Read MoreOne Hour To Take Down Illegal Content
New measures by the EU will mean that technology companies will have as little as just one hour to take down illegal and terror content, or face penalties under new legislation. Why Only One Hour? The new measure, which has reportedly been met with dismay by the big tech companies such as Google and Facebook…
Read MoreDropbox Integrates With Google Cloud and G-Suite
Dropbox has announced that it is now one step closer to delivering a unified home for work by forming a new partnership with Google Cloud that will integrate G-Suite in its cloud storage. What Was The Problem? Dropbox had been looking for ways to respond to the need for users to be able to help customers to…
Read MoreLocation Based Marketing … Creepy?
MoviePass CEO, Mitch Lowe, has caused controversy by telling the Hollywood audience at the Entertainment Finance Forum that his MoviePass app can track and gather information about users before and after their trip to the movies. What Is MoviePass? MoviePass, based in New York, offers a service whereby, for a flat monthly fee ($9.95 per…
Read MoreBlockchain Used To Reduce Child Labour
Blockchain Used To Reduce Child Labour Blockchain, the same technology that powers the Bitcoin cryptocurrency, is being tested in a pilot project between car-maker BMW and start-up Circulor with a view to eliminating battery minerals produced using child labour. What Is Blockchain? Blockchain is an incorruptible peer-to-peer network (a kind of ledger) that allows multiple…
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