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The mere exposure effect is a psychological phenomenon whereby individuals develop a preference for stimuli that they have been repeatedly exposed to. This effect was first identified by social psychologist Robert Zajonc (Pronounced ‘Sayonz’ in polish) in 1968, who posited that familiarity breeds liking, meaning that the more frequently we encounter something, the more we…

A report in the Financial Times (drawing upon an internal Google Presentation) claims that Google plans to use AI to generate new advertisements, drawing upon those already created by humans.  Creates The Ads For You  The use of generative AI will mean that advertisers will only need to supply a small amount of creative content…

That’s the title of a book by Steve Krug – K R U G – like the champagne.  It’s a ground-breaking book that has significantly impacted the field of web design and user experience. Its concise, witty, and easily digestible writing style has made it a favourite among developers, designers and – crucially – business…

Imagine for a moment that it’s April 14th, 1912 and just moments ago you were having a pleasant evening onboard one of the most luxurious and largest ships of its time. However, you are now sitting in a tiny lifeboat, surrounded by pitch black freezing water waiting for rescue. This was stark reality for the…

You may have heard it said that people buy from people and what is especially true is that people will usuaslly only buy from someone that they like, know and trust. “usually” rather than “always” is because there are always exceptions and perhaps someone has to make a grudge purchase for something they’re desperate for…

In this insight, we look at what a ‘Discord server’ is, how to set one up, and the pros and cons of Discord servers.  What Is It?  Launched in 2015, ‘Discord’ (https://discord.com/) is a (free to access) voice, video and text chat app where users can set up their own public server / dedicated virtual…

After a recent Medix report noted the widescale adoption of “low-code” by business, we look at what it is, the reasons for its growth, and the pros and cons of using it.  What Is Low Code?  Low code applications are those built using visual, model-driven tools like drag-and-drop modelers, smart services, components, and pre-built connectors rather…

In this article, we compare the TikTok and YouTube platforms and take a look at some of the pros and cons of each.  Similarities  There are several important similarities between YouTube and TikTok. For example:  – Both are popular video-sharing social media platforms that encourage user-generated content.   – Both platforms also cater for content…

In this article, we look at the cyber-crime gang Lapsus$, how they operate and the details of some of their recent high-profile attacks.  Lapsus$ ?  Lapsus$ is reported to be a mostly teenage cyber-crime gang (hackers), mainly based in South America, yet with its alleged multi-millionaire teenage leader based in Oxford, UK. The gang, which…