MSP MBA
Explicit Promises in Marketing for Managed Service Providers
Some recent research between LinkedIn’s B2B Institute and Warc has brought to light a crucial insight that can help transform the marketing of managed service providers. (Source) Here’s an outline of the study and I quote : “Drawing on WARC’s extensive database of B2B and B2C effectiveness case studies, over 2,000 award entrants and winning…
Read MoreMSPs – Looking Over Your Staff’s Shoulders?
Given the importance to MSPs of recruiting and retaining excellent staff, it’s more important than ever to maximise the value they get from their relationship with the business. To this end, it may be worth reviewing a precis about a recent academic study. A recent 2023 article entitled “Is someone looking over my shoulder? An…
Read MoreTime Presentation For MSPs
For More of MKLINK’s MSP MBA Marketing & IT Training Resources, Make Sure You’ve Registered your account for free now at www. MKLINK.org Time Presentation For MSPs Some interesting results came back from an academic paper in 2022 by 3 researchers Jeong Hwang and Suk. Their research studied 2129 participants which showed how the presentation of…
Read MoreHow MSPs Can Use The ‘Baader Meinhof’ Illusion
The Baader-Meinhof Phenomenon refers to the experience of encountering a concept or an object for the first time and then noticing it frequently afterwards. It is a cognitive bias where after being exposed to something new or unfamiliar, that information suddenly seems to appear with a higher frequency in one’s surroundings. The origin of the…
Read MoreThe ‘Illusion of Transparency’ – A Note For MSPs
The ‘Illusion of Transparency‘ refers to a cognitive bias where individuals overestimate the extent to which their internal thoughts, feelings, or emotions are apparent to others. Essentially, people mistakenly believe that their inner states are more transparent or easily perceivable to others than they actually are. This means that they may believe that their nervousness,…
Read MoreWhat ‘Fundamental Attribution Error’ Means For MSPs
Let’s delve into a psychological concept known as the ‘Fundamental Attribution Error’. This term was introduced in the 1970s by social psychologist Lee Ross. It describes a pervasive bias where we tend to explain someone’s behaviour based on their personality traits, overlooking the role of situational influences. To illustrate this, if someone cuts you off…
Read MoreWhat MSPs Should Know About the Dunning Kruger Effect.
There’s a psychological phenomenon known as the ‘Dunning-Kruger Effect’. This cognitive bias (discovered by social psychologists David Dunning and Justin Kruger at Cornell University in 1999) is a paradox where people with low ability at a task overestimate their ability, while experts tend to underestimate theirs. That’s not to say this effect comes as a…
Read MoreHarnessing The Zeigarnik Effect For Managed Service Providers
The Zeigarnik Effect is a psychological principle stating that people remember unfinished or interrupted tasks better than completed ones. This effect is named after its discoverer and you’ll find out more about that story in just a moment. For managed service providers (MSPs), understanding and applying the Zeigarnik Effect can bring significant benefits to their…
Read MoreMSPs : Using The Ego Trap
Capitalising on Ego Traps: Some Potential Persuasion for Managed IT Services Some recent research by Dolinski, Grzyb & Kulesza explores a new social influence technique called the “egotistic trap”. I personally call it the “Emperors New Clothes Trap” and here you’ll see why. Here are the main points : First of all – the Concept:…
Read MoreThe Law of Pragnanz for MSPs
The Law of Prägnanz originates from the field of Gestalt psychology, which began in early 20th-century Germany. Prägnanz, a term borrowed from German, directly translates to “pithiness”. Various eminent German psychologists proposed this law as part of a series of principles to explain human perception. It became a fundamental tenet of Gestalt psychology, influencing fields…
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