MSP MBA
MSP Copywriting Tips – Part 1
Why Bother Learning Copywriting? For an MSP owner, understanding the basics of sales copywriting is a woefully under-appreciated skill. Good sales copy is the bridge connecting your services to potential clients. By grasping at least the essentials, you can have the tools to communicate your value proposition effectively, address pain points directly, and build trust…
Read MoreOnline Lead Magnets for MSPs
Overview In general, the output of a website that’s designed to create leads can be expressed as :Leads = Visitor Traffic x Conversion Rate % I.e. to get more leads, you can increase the visitor-traffic or the conversion rate … or both. Increasing the traffic to a website is outside the scope of discussion here,…
Read MoreMixed-Modality Marketing for MSPs
You’ll likely have heard that marketing should be a mix, i.e. a ‘marketing-mix’. This basically means you shouldn’t rely on just one marketing channel such as telemarketing or SEO. Or even referrals, which is the primary channel for most MSPs. It usually pays to run multiple channels simultaneously, where your prospects can come across your…
Read More5 Classic Forces MSPs Should Think About
There’s a classic model that gets drummed into every business student which is called Porter’s Five Forces. It’s worth knowing for MSP owners because it enables you to have a quick mental-checklist (if nothing else) that you can use when you’re reviewing your existing products and services and – more importantly – if you’re thinking…
Read MoreExplicit Promises in Marketing for Managed Service Providers
Some recent research between LinkedIn’s B2B Institute and Warc has brought to light a crucial insight that can help transform the marketing of managed service providers. (Source) Here’s an outline of the study and I quote : “Drawing on WARC’s extensive database of B2B and B2C effectiveness case studies, over 2,000 award entrants and winning…
Read MoreMSPs – Looking Over Your Staff’s Shoulders?
Given the importance to MSPs of recruiting and retaining excellent staff, it’s more important than ever to maximise the value they get from their relationship with the business. To this end, it may be worth reviewing a precis about a recent academic study. A recent 2023 article entitled “Is someone looking over my shoulder? An…
Read MoreTime Presentation For MSPs
For More of MKLINK’s MSP MBA Marketing & IT Training Resources, Make Sure You’ve Registered your account for free now at www. MKLINK.org Time Presentation For MSPs Some interesting results came back from an academic paper in 2022 by 3 researchers Jeong Hwang and Suk. Their research studied 2129 participants which showed how the presentation of…
Read MoreHow MSPs Can Use The ‘Baader Meinhof’ Illusion
The Baader-Meinhof Phenomenon refers to the experience of encountering a concept or an object for the first time and then noticing it frequently afterwards. It is a cognitive bias where after being exposed to something new or unfamiliar, that information suddenly seems to appear with a higher frequency in one’s surroundings. The origin of the…
Read MoreThe ‘Illusion of Transparency’ – A Note For MSPs
The ‘Illusion of Transparency‘ refers to a cognitive bias where individuals overestimate the extent to which their internal thoughts, feelings, or emotions are apparent to others. Essentially, people mistakenly believe that their inner states are more transparent or easily perceivable to others than they actually are. This means that they may believe that their nervousness,…
Read MoreWhat ‘Fundamental Attribution Error’ Means For MSPs
Let’s delve into a psychological concept known as the ‘Fundamental Attribution Error’. This term was introduced in the 1970s by social psychologist Lee Ross. It describes a pervasive bias where we tend to explain someone’s behaviour based on their personality traits, overlooking the role of situational influences. To illustrate this, if someone cuts you off…
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