Online Ad Updates, 26th June 2019

This week’s news has Google giving marketers top hacks for ad success, Facebook’s latest “Fan Subscription” service could help make more cash for advertisers, Outbrain and Guardian re-sign partnership deal, Influencer boosting partnership ad posts could revolutionise Instagram marketing … and more … Google’s Five Hacks for Ad Marketeer Success Google’s head of search tech,…

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Online Ad Updates 30th May 2019

The news this week finds Facebook unveiling its new design along with new ad simplification resources for video marketing, big changes for Google analytics and tag management and more … Facebook Is Simplifying Video Ad Buying For Digital Marketers Last year, Facebook unveiled ThruPlay. ThruPlay was a unique way in which video content could be…

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Ad Updates – 07.09.18

Here are your latest online ad updates (below) Previous articles are here : https://www.linkedin.com/pulse/230818-paid-online-ad-updates-mike-knight-fcim/ https://www.linkedin.com/pulse/170718-paid-online-ad-updates-mike-knight-fcim/ https://www.linkedin.com/pulse/030718-paid-online-ad-updates-mike-knight-fcim/ https://www.linkedin.com/pulse/paid-online-ad-updates-mike-knight-fcim/ The news this week finds Google publishing support for its new “responsive search” platform, The Drum offers unique insight into consumer attitudes and the importance of ad view duration timescales, The NY Times argues Amazon will be the…

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Facebook Kills The Admiral’s Plan

A request by insurance company Admiral to trial a scheme whereby the contents of the Facebook profiles of young drivers would be used in order to judge their safety as drivers (and thereby influence their insurance premiums) has been given the thumbs down by Facebook. Judged on Posts and Likes. Admiral’s idea for the trial…

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