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MSP Copywriting – Part 17
Recap from Last Time Last time we finished looking at the AIDA part of the URGENT-AIDA model.We looked at providing guarantees and social proof to increase the conversion rate of the call to action. On the basis that repetition is the workhorse of marketing and training, let’s remind ourselves of those letters again in URGENT…
Read MoreCopywriting For MSPs – Part 15
Recap from Last Time : Trajectory of Advertising – Volume of personal daily exposure to advertsA lesson from antiquity – Ethos, Pathos, LogosMemorable Mnemonic : U – R – G – E – N – T A – I – D – AUsing Facts & Personal History to Build Rapport Last time, we finished on…
Read MoreCopywriting For MSPs – Part 14
Recap – Last time we had a look at :Rephrasing the Most Important Benefits in The Closing Offer.Making Things Fast, Easy and Simple.Spelling Out EXACTLY What People Must Do.A Note about CAPTCHA Forms.A Note About Images, The ‘P.S.’, The Signature and the Envelope. Background In 1900, the number of advertisements an average person was exposed…
Read MoreFirefox – What’s In a Name?
On November 9th 2004, the well-known web-browser ‘Firefox’ was released, although it had earlier been called something entirely different altogether. Originally created in 2002 by members of the Mozilla community, the browser had the codename “Phoenix”. This was supposed to reflect the project’s aim to “rise from the ashes of Netscape Navigator” after it was…
Read MoreMSP Copywriting – Part 8
As a quick recap, last time I mentioned that repetition is the workhorse of marketing and that there’s no reason why your sales copy can’t restate the main points more than once throughout the copy – in different ways if necessary. This is especially true of trying to ensure your target market reads your message…
Read MoreThe Ansoff Matrix For MSP Marketing Strategies
In the competitive world of Managed Service Providers, standing out and reaching the right audience is crucial so the Ansoff Matrix, which is a strategic planning tool, offers a structured approach to explore growth opportunities. Basically, the amount of money you make can be expressed as Value x Volume. Value is the amount of money…
Read MoreZoom-Bosses Order Staff Return To Office
Following its growth during the pandemic, video communications company Zoom, which made remote working possible for many, has now ordered staff back to the office for two days a week. Those Within A Commutable Distance This move from Zoom, which many see as a trend among big companies to pull-back from their major commitments to…
Read MoreNew Chatbot Attack : “Unstoppable”
Researchers at Carnegie Mellon University have reported finding a simple way to exploit a weakness and disrupt major chatbots like ChatGPT, Bard, and others. Incantation The researchers discovered that if they add specifically chosen sequences of characters (an incantation) to a user query, it causes the Large Language Model (LLM) system to obey user commands,…
Read MoreYouTube Tests 3 Video Limits
YouTube’s testing of a scheme to stop ad blocker usage and limit video plays is being seen by many as a way to further monetise the platform. How Does YouTube Make Its Money? Google’s YouTube platform currently makes its money in several ways, with advertising being the main source of revenue. For example, its money…
Read MoreMSPs – Don’t Make Me Think!
“Above the Fold” is a concept in web design that refers to the portion of a webpage that is visible without scrolling. It’s a term borrowed from the newspaper industry, where the most important stories are placed “above the fold” of the paper to catch the reader’s attention. I remember years ago, when I was…
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