News

‘AI Washing’ – Crackdown

The US investment regulator, the Securities and Exchange Commission (SEC), has dished out penalties totalling $400,000 to two…

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Apple Lawsuit

Apple Pays Norfolk Council £385 Million

Following a class action lawsuit led by Norfolk County Council over the effect of an alleged cover-up…

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Rampant Referrals

Rampant Referrals for MSPs – Part 2

Okay, so as a quick recap from last time, we looked at some statistics which showed why…

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E-Signatures

Exploring E-Signatures

In this tech-insight, we look at what e-signatures are, their benefits plus some of the main e-signature…

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Pro Vision VR Headset

Apple Launches $3,500 Pro Vision VR Headset 

Apple has launched its $3,500 (starting price) Pro Vision Virtual Reality (VR) headset in the US with…

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Competing Apple and Windows Share Values

Microsoft Now More Valuable Than Apple

Worries about smartphone demand have been blamed for Microsoft’s stock market value ending a trading session higher…

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AI in Cars

ChatGPT Inside Vehicles Opens Possibilities

Following the news that Volkswagen (VW) is to add ChatGPT to the IDA voice assistant in its…

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MSP Copywriting - Part 17

MSP Copywriting – Part 17

Recap from Last Time Last time we finished looking at the AIDA part of the URGENT-AIDA model.We…

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Copywriting For MSPs – Part 15

Recap from Last Time : Trajectory of Advertising – Volume of personal daily exposure to advertsA lesson…

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Copywriting For MSPs – Part 14

Recap – Last time we had a look at :Rephrasing the Most Important Benefits in The Closing…

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