News
‘AI Washing’ – Crackdown
The US investment regulator, the Securities and Exchange Commission (SEC), has dished out penalties totalling $400,000 to two…
Apple Pays Norfolk Council £385 Million
Following a class action lawsuit led by Norfolk County Council over the effect of an alleged cover-up…
Rampant Referrals for MSPs – Part 2
Okay, so as a quick recap from last time, we looked at some statistics which showed why…
Exploring E-Signatures
In this tech-insight, we look at what e-signatures are, their benefits plus some of the main e-signature…
Apple Launches $3,500 Pro Vision VR Headset
Apple has launched its $3,500 (starting price) Pro Vision Virtual Reality (VR) headset in the US with…
Microsoft Now More Valuable Than Apple
Worries about smartphone demand have been blamed for Microsoft’s stock market value ending a trading session higher…
ChatGPT Inside Vehicles Opens Possibilities
Following the news that Volkswagen (VW) is to add ChatGPT to the IDA voice assistant in its…
MSP Copywriting – Part 17
Recap from Last Time Last time we finished looking at the AIDA part of the URGENT-AIDA model.We…
Copywriting For MSPs – Part 15
Recap from Last Time : Trajectory of Advertising – Volume of personal daily exposure to advertsA lesson…
Copywriting For MSPs – Part 14
Recap – Last time we had a look at :Rephrasing the Most Important Benefits in The Closing…