MSP MBA
MSP Copywriting – Part 6
As a quick recap, we’ve already taken a brief look at the attention and interest parts of the AIDA model. This section (and the next couple of sections) will contain some more ideas you can use to develop extra interest and, crucially, desire to your sales copy. Please take note that we’re trying to establish…
Read MoreMSP Copywriting – Part 5
As a quick recap, I mentioned AIDA last time as a well-trodden framework that people can use, although there are plenty of others. And I extended it to become URGENT AIDAC which we’ll cover off. Attention is the most important part of the formula (which we skimmed last time) and now we’ve hopefully got your…
Read MoreRecent Research : MSPs And Staff Monitoring
Given the importance to MSP owners of recruiting and (more importantly) retaining excellent staff, it’s more vital than ever to maximize the value that they get from the relationship with the business. So to this end, it may be worth reviewing a quick precis about a recent academic study. There’s a 2023 article entitled “Is…
Read MoreMSP Copywriting – Part 4
Just as a recap, we’ve covered the three set-up questions, Why you should learn copywriting, Who you’re writing for and What their pain points are. Now, we’ll take a leap into how to construct a sales letter. Traditional sales copy follows a well-known and well-documented formula, you may well have heard of it already, it’s…
Read MoreMSP Copywriting – Part 3
As quick recap from last time, you’ll hopefully recall that we looked at the ‘Who’. Now, I’m obviously not talking about the famous British rock band – instead I was referring to your target market, your avatars, your ideal client profile (ICP). Then we looked at the ‘What’, specifically what their pain-points and challenges were…
Read MoreMSP Copywriting – Part 2
Recap – last time we looked at why learning copywriting is so important – especially for owners of businesses that sell quite technical or complicated products and services. In this section, we’ll look at making a start on planning you sales letter. There are infinite ways to write a sales letter so in this section,…
Read MoreMSP Copywriting Tips – Part 1
Why Bother Learning Copywriting? For an MSP owner, understanding the basics of sales copywriting is a woefully under-appreciated skill. Good sales copy is the bridge connecting your services to potential clients. By grasping at least the essentials, you can have the tools to communicate your value proposition effectively, address pain points directly, and build trust…
Read MoreOnline Lead Magnets for MSPs
Overview In general, the output of a website that’s designed to create leads can be expressed as :Leads = Visitor Traffic x Conversion Rate % I.e. to get more leads, you can increase the visitor-traffic or the conversion rate … or both. Increasing the traffic to a website is outside the scope of discussion here,…
Read MoreMixed-Modality Marketing for MSPs
You’ll likely have heard that marketing should be a mix, i.e. a ‘marketing-mix’. This basically means you shouldn’t rely on just one marketing channel such as telemarketing or SEO. Or even referrals, which is the primary channel for most MSPs. It usually pays to run multiple channels simultaneously, where your prospects can come across your…
Read More5 Classic Forces MSPs Should Think About
There’s a classic model that gets drummed into every business student which is called Porter’s Five Forces. It’s worth knowing for MSP owners because it enables you to have a quick mental-checklist (if nothing else) that you can use when you’re reviewing your existing products and services and – more importantly – if you’re thinking…
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