What MSPs Should Know About the Dunning Kruger Effect

Dunning Kruger Effect For MSPs

There’s a psychological phenomenon known as the ‘Dunning-Kruger Effect’. This cognitive bias (discovered by social psychologists David Dunning and Justin Kruger at Cornell University in 1999) is a paradox where people with low ability at a task overestimate their ability, while experts tend to underestimate theirs. That’s not to say this effect comes as a…

Read More

Copywriting for MSPs – Part 16

MSP Copywriting - 18

Recap from Last Time From that last point about reciprocity, we finished last time around including items of value within the envelope of your marketing piece, such as a voucher for goods or services, or an invitation to an exclusive event, or some other token which has a high perceived value. AIDA We can now…

Read More

Copywriting for MSPs – Part 13

MSP Copywriting - Part 17

Recap :    Last time we looked at : Assuming the Sale, Introducing Value Before The Price, Establishing a High Price, Reframing – Money and Time with Matching, Avoiding Commitment words and then Making Calls to Cction (And Button) stand out. Rephrasing the Most Important Benefits in The Closing Offer. There’s a good case for restating…

Read More

Copywriting for MSPs – Part 12

MSP Copywriting - Part 17

For a quick recap, last time we looked at  :  multiple closes, linear path, suggestive questions and then asking prospects how Serious they are, either directly or indirectly. Assuming the Sale When talking, writing or communicating an offer to prospects, it can pay dividends to assume they are going to buy or take action. When you…

Read More

MSP Copywriting – Part 11

MSP Copywriting - Part 17

Last time we were rounding off the “Interest and Desire” parts of the AIDA model of a sales letter for MSPs and now I’d like to start looking at the “Action” part of the model. Multiple closes. The call to action is where you’re going to be asking your prospect to buy from you (or…

Read More

MSP Copywriting – Part 10

MSP Copywriting - 18

As a quick recap from last time, we looked at issues such as linguistic bonds, reframing negative statements, embedded commands and compliance. In this section, we’ll finish off with the overall ‘interest’ and ‘desirability’ parts of a sales letter before moving on to calls to action. Likeability, Intimacy & Personal Revelations. I’ll start off by…

Read More

MSP Copywriting – Part 9

As a quick recap last time, we looked at several ways for increasing the desirability of your sales copy, such as controversy, the 8 main emotions to leverage, and presuppositions. Presuppositions are pretty similar to linguistic binds. Linguistic binds are another covert and sneaky way of getting your point across and accepted ‘under the radar’.…

Read More

MSP Copywriting – Part 7

MSP Copywriting - 18

As a quick recap, we were addressing the interest and desire parts of the ‘AIDA’ model last time and we’ll continue in this session and likely another one or two more sessions as well because there’s just so many helpful ideas you can use and I want to make sure I at least cover most…

Read More

MSP Copywriting – Part 6

As a quick recap, we’ve already taken a brief look at the attention and interest parts of the AIDA model. This section (and the next couple of sections) will contain some more ideas you can use to develop extra interest and, crucially, desire to your sales copy. Please take note that we’re trying to establish…

Read More

MSP Copywriting – Part 5

MSP Copywriting - 18

As a quick recap, I mentioned AIDA last time as a well-trodden framework that people can use, although there are plenty of others. And I extended it to become URGENT AIDAC which we’ll cover off. Attention is the most important part of the formula (which we skimmed last time) and now we’ve hopefully got your…

Read More