The news this week finds the ICO looking at programmatic ads, a free guide for the perfect SEM-friendly website, ‘Bing Ads’ is now ‘Microsoft Advertising’ and can AI help make the customer discovery journey easier? All this and more … ICO Consultation on Programmatic Ads – First Stage Details Announced The Information Commissioners’ Officer (ICO) has undertaken […]
We are steaming ahead into a New Year and January is already in full-swing for many. However, this is a great moment for digital advertising specialists and marketers to take stock and evaluate the digital marketing landscape in 2019. As always, ongoing disruption will make it a challenging year. We’ve put together a handy summary […]
The news this week finds Google creating a new resource to create the best ad ever while Google (and Facebook) have included new language support to help drive multi-market sales. Looking for a new marketing platform in 2019 in addition to Bing, Yahoo or Google … what about AdRoll? Need Help Writing The ‘Best Google […]
A study by job website ‘Indeed’ based on job postings on its site since 2015 has found that demand for skills in AI and machine learning has almost tripled in 3 years. Demand – AI Boom With the Artificial Intelligence (AI) sector booming in the UK, and with the pace of growth in demand for […]
Delip Rao, CEO and co-founder of start-up R7 Speech Sciences has brought the issue back into the spotlight that voice recognition systems struggle more with female voices. Not New The issue has been known about for some time and has been brought into sharper focus with the popularity of voice-activated digital assistants like Apple’s Siri, […]
A study by Sage that identified how 83% of clients would like their accountants to extend their services has seen 50% of accountants looking to solutions like AI to allow them to free up the necessary time to do so. Off-Load Repetitive Tasks To AI With accountancy clients looking for consultancy and advice (42%) as […]