Ways To Use ‘WhatsApp Business’ To Help Your Business

WhatsApp Business

In this insight, we look at some of the many ways you can use ‘WhatsApp Business’ to boost your marketing and connect with customers to provide a more personalised service.  What Is WhatsApp Business?  WhatsApp Business is a version of the popular encrypted app that was introduced in January 2018 which is specifically focused on…

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WhatsApp Wows: One Account Accessible on Multiple Mobiles

Tech News : WhatsApp Wows: One Account Accessible on Multiple Mobile

WhatsApp has announced that it is introducing the ability to use the same WhatsApp account on multiple phones. Message Seamlessly Across All Devices WhatsApp says that this change gives users globally the ability to message seamlessly across all their devices without signing out, and to pick up their chats where they left off. Employees Can…

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WhatsApp’s UK Threats Over Online Safety Bill

Featured Article : WhatsApp’s UK Threats Over Online Safety Bill

The boss of WhatsApp, Will Cathcart, has said he would rather stop users in the UK from using the app than lower its security, as suggested by the UK’s Online Safety Bill.  End-to-end Encrypted App  One of the key security features of Meta’s WhatsApp is its end-to-end encryption. This ensures that only the intended recipient…

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WhatsApp’s New Business Directory Search Function

Tech News : WhatsApp’s New Business Directory Search Function

WhatsApp has given a progress update on new business-focused features that can embed the entire shopping experience directly into the WhatsApp chat.  Find A Business – Browse Businesses By Category  WhatsApp says that it is launching a new ‘Business Search’ feature. This allows users to browse businesses by category, or search by the business name.…

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WhatsApp Launches ‘Communities’

Tech News : WhatsApp Launches 'Communities'

Meta’s WhatsApp has announced the global rollout of it ‘Communities’ feature along with in-chat polls, 32-person video calling, and groups with up to 1024 users.  Communities  The Communities feature, for iOS and Android, allows users to connect multiple groups, e.g. schools, local clubs, non-profit organisations, and businesses together under one umbrella to organise group conversations…

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WhatsApp For Business?

WhatsApp For Business?

In this article, we look at the features, pros and cons of the business-focused version of WhatsApp.  Launched in 2018  The business-focused Android version of ‘WhatsApp Business’ was launched in January 2018 in the UK, and the iOS version was launched in early 2019. Available for free, but with pricing per message and a cost…

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WhatsApp Fights Iran Ban

Tech News : WhatsApp Fights Iran Ban

Following a move by the Iranian government to restrict access to Meta’s WhatsApp, the company has said in a tweet that it “will do anything” within its technical ability to keep its service up and running for Iranian users.  What Happened?  After protests which followed the death of a woman, 22-year-old Mahsa Amini, in police custody…

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New WhatsApp Feature : Leave Silently

New WhatsApp Feature : Leave Silently

New privacy features being rolled out this month mean that WhatsApp users can now leave group chats silently.   Three New Privacy Features  WhatsApp has announced the introduction of three new privacy features: Leave Groups Silently, Choose Who Can See When You’re Online, and Screenshot Blocking For View Once Messages.  Leave Groups Silently – For users…

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What’s Ahead for WhatsApp?

Featured Article : What’s Ahead for WhatsApp?

Following the launch of the new business-focused WhatsApp Cloud API, we take a look at where Facebook’s (i.e. Meta) popular secure chat app is heading.  Cloud API  Last week, Facebook’s WhatsApp announced that it was opening WhatsApp to all businesses and developers with a new cloud-based API service. WhatsApp Cloud API, on the WhatsApp Business Platform, offers businesses…

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WhatsApp Rolls-Out Emojis and Sharing Of Files Over 2GB

WhatsApp Rolls-Out Emojis and Sharing Of Files Over 2GB

Following last month’s announcement, Meta’s WhatsApp is rolling-out emojis and the ability to share files within WhatsApp up to 2GB in size.  Communities  The new features are being added as part of WhatsApp’s “vision for Communities” where the idea is to “help people have the next best thing to an in-person conversation when they want to talk to…

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