Will WhatsApp Stay Free?
In this tech insight, we look at how WhatsApp currently makes money, explore potential reasons why it might introduce charges in the future, compare its revenue model with competing messaging apps, and analyse the possible impact the introduction of any changes could have. Currently A Free, Seamless Messaging Service (For Personal Users) First introduced in…
Read MoreSending WhatsApp Messages To Other Messaging Apps
In response to changes in the European Union’s Digital Markets Act (which came into force in March), WhatsApp users will soon be able to send messages from WhatsApp to people using other messaging apps, e.g. Messenger, Telegram, and Signal. What Change In The Digital Marketing Act? Meta-owned WhatsApp is making this major change because the…
Read MoreMillions Defy WhatsApp Bans
In a recent BBC World Service interview, Head of WhatsApp, Will Cathcart, claimed that tens of millions of people in countries where WhatsApp has been banned continue to use it. Where Is WhatsApp Banned And Why? WhatsApp is banned Iran and North Korea, has been blocked at times in Syria, Senegal, and Guinea, and recently…
Read MoreWhatsApp Updates
Here we look at some of the latest WhatsApp updates and the value and benefits they deliver to users. Search Conversations By Date For Android The first of three new updates of significance for WhatsApp is the “search by date” function for individual and group chats on Android devices. Previously, this function had been available…
Read MoreWays To Use ‘WhatsApp Business’ To Help Your Business
In this insight, we look at some of the many ways you can use ‘WhatsApp Business’ to boost your marketing and connect with customers to provide a more personalised service. What Is WhatsApp Business? WhatsApp Business is a version of the popular encrypted app that was introduced in January 2018 which is specifically focused on…
Read MoreWhatsApp Wows: One Account Accessible on Multiple Mobiles
WhatsApp has announced that it is introducing the ability to use the same WhatsApp account on multiple phones. Message Seamlessly Across All Devices WhatsApp says that this change gives users globally the ability to message seamlessly across all their devices without signing out, and to pick up their chats where they left off. Employees Can…
Read MoreWhatsApp’s UK Threats Over Online Safety Bill
The boss of WhatsApp, Will Cathcart, has said he would rather stop users in the UK from using the app than lower its security, as suggested by the UK’s Online Safety Bill. End-to-end Encrypted App One of the key security features of Meta’s WhatsApp is its end-to-end encryption. This ensures that only the intended recipient…
Read MoreWhatsApp’s New Business Directory Search Function
WhatsApp has given a progress update on new business-focused features that can embed the entire shopping experience directly into the WhatsApp chat. Find A Business – Browse Businesses By Category WhatsApp says that it is launching a new ‘Business Search’ feature. This allows users to browse businesses by category, or search by the business name.…
Read MoreWhatsApp Launches ‘Communities’
Meta’s WhatsApp has announced the global rollout of it ‘Communities’ feature along with in-chat polls, 32-person video calling, and groups with up to 1024 users. Communities The Communities feature, for iOS and Android, allows users to connect multiple groups, e.g. schools, local clubs, non-profit organisations, and businesses together under one umbrella to organise group conversations…
Read MoreWhatsApp For Business?
In this article, we look at the features, pros and cons of the business-focused version of WhatsApp. Launched in 2018 The business-focused Android version of ‘WhatsApp Business’ was launched in January 2018 in the UK, and the iOS version was launched in early 2019. Available for free, but with pricing per message and a cost…
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