$20 Million Fight Highlights Value of Social Influence and PR

By Mike Knight | 16/11/2019

The popularity and influence of two YouTube celebrities making their boxing event an all-time global Top 20 pay-per-view phenomenon and splittin a $20 million prize is a reminder of the magnifying value of online PR. What Happened? Two of the world’s leading YouTube celebrities and ‘Generation Z’ heroes Logan Paul and Olajide “KSI” Olatunji followed…

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