Posts Tagged ‘IT’
MSP Copywriting – Part 5
As a quick recap, I mentioned AIDA last time as a well-trodden framework that people can use, although there are plenty of others. And I extended it to become URGENT AIDAC which we’ll cover off. Attention is the most important part of the formula (which we skimmed last time) and now we’ve hopefully got your…
Read MoreStudy Shows 20% Of Time Wasted Within IT
A study by the University of Copenhagen and Roskilde University has revealed that computer problems are responsible for us wasting between 11 and 20 per cent of our time. How The Study Worked The study involved 234 participants, in varying jobs (and education) including students, accountants, consultants and IT workers who spent between six and…
Read MoreMSPs – Don’t Make Me Think!
“Above the Fold” is a concept in web design that refers to the portion of a webpage that is visible without scrolling. It’s a term borrowed from the newspaper industry, where the most important stories are placed “above the fold” of the paper to catch the reader’s attention. I remember years ago, when I was…
Read MoreMSP : Using The Ego Trap
Capitalising on Ego Traps: Some Potential Persuasion for Managed IT Services Some recent research by Dolinski, Grzyb & Kulesza explores a new social influence technique called the “egotistic trap”. I personally call it the “Emperors New Clothes Trap” and here you’ll see why. Here are the main points : First of all – the Concept:…
Read MoreRising Data Management Costs Affecting Businesses
A report from Seagate has highlighted how the rising costs of storing and managing data is hitting businesses hard. One-Third Of Company Budgets The report highlights how up to a third of company IT budgets are being eaten up by data management and storage costs at an average spend of £213,000 per year! Sleeping Giant …
Read MoreZoom Hopes New Features Make It “One Stop Shop”
Zoom has announced that its new (beta) productivity tools, Zoom Mail and Calendar (clients and Services), combined with its existing features will mean that workers will have everything they need in one app. Give Workers A ‘Toggle Tax’ Break Zoom says that the new productivity tool, working together with existing features within Zoom, such as…
Read MoreApple’s New ‘Business Essentials’
Apple has announced a new ‘Business Essentials’ service that enables small businesses to easily manage every employee’s iPhone, iPad, and Mac. Device Management Solution For Small Businesses Aimed at business with up to 500 employees, Apple says that ‘Business Essentials’ has been designed to make it easy to manage every aspect of the Apple devices…
Read MoreGoogle Announces New ‘Teachable Machine 2.0’ No-Code Machine Learning Model Generator
Two years on from its first incarnation, Google has announced the introduction of its ‘Teachable Machine 2.0’, a no-code custom machine learning model generating platform that can be used by anyone and requires no coding experience. First Version Back in 2017, Google introduced its first version of Teachable Machine which enabled anyone to teach their computer…
Read MoreIT Recruitment Challenges in 2017
The word from recruitment specialists to employers is that challenges in IT recruitment for 2017 will include a ‘High-Demand, Low Supply’ hiring landscape, and the need to adapt to the needs and expectations of millennials and Generation Z. Complications and Challenges The complications that businesses now face in areas such as security, big-data and cloud…
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