Your Online Ad Updates 18th November 2019

Lead Generation With Google Text Ads Thanks To New Extension Google is testing a new type of extension format for text-based ads that would mean improved lead generation capture capabilities. This will allow advertisers and marketers the ability to analyse and monitor lead generation within the context of paid advertising marketing. According to Search Engine Land:…

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Google To Offer Bank Accounts

Tech giant Google is crossing over into the banking world by partnering with Citigroup to offer ‘smart checking’ accounts (bank current accounts) next year as part of its ‘Cache’ project. Partnering, Not Self-Branding Google is reported to be prepared to rely heavily on the knowledge of Citibank partner in the project and will not be…

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