20.05.19 Your Online Ad Updates The news this week finds Facebook unveiling its new design along with new ad simplification resources for video marketing, big changes for Google analytics and tag management and more …  Facebook Is Simplifying Video Ad Buying For Digital Marketers Last year, Facebook unveiled ThruPlay. ThruPlay was a unique way in…

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This week finds Facebook cracking down on Clickbait and “dodgy” political adverts whilst launching a war room to combat negative content, Bing has launched a new BingBot technology to help crawl more efficiently, Google Ads unveils new reporting tools to help marketers understand landing page reach, and more … Facebook to “Out” Political Advertising Funders…

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Here are your latest online ad updates (below) Previous articles are here : https://www.linkedin.com/pulse/230818-paid-online-ad-updates-mike-knight-fcim/ https://www.linkedin.com/pulse/170718-paid-online-ad-updates-mike-knight-fcim/ https://www.linkedin.com/pulse/030718-paid-online-ad-updates-mike-knight-fcim/ https://www.linkedin.com/pulse/paid-online-ad-updates-mike-knight-fcim/ The news this week finds Google publishing support for its new “responsive search” platform, The Drum offers unique insight into consumer attitudes and the importance of ad view duration timescales, The NY Times argues Amazon will be the…

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In a move that Facebook says was due to happen before the recent personal data harvesting scandal, the social media giant has updated its privacy tools to make users more informed and in control. 50 Million Profiles Harvested The high-profile outcry that followed revelations over data from 50 million profiles that were harvested for use…

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Facebook is at the heart of a storm after a whistleblower alleged that the data analytics firm that worked with Donald Trump’s election team and the winning Brexit campaign harvested 50 million Facebook profiles from a data breach. Why? London-based data analytics company, Cambridge Analytica, which was once headed by Trump’s key adviser Steve Bannon,…

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A request by insurance company Admiral to trial a scheme whereby the contents of the Facebook profiles of young drivers would be used in order to judge their safety as drivers (and thereby influence their insurance premiums) has been given the thumbs down by Facebook. Judged on Posts and Likes. Admiral’s idea for the trial…

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