SEO
Yoast Gets AI Optimize (Yes, with a ‘Z’)
Yoast, the company behind the popular SEO plugin for WordPress, has announced the introduction of ‘Yoast AI Optimize’ feature which is designed to simplify SEO tasks by providing AI-powered optimisation suggestions for content at the click of a button. Helps With Essential SEO Factors Specifically, ‘Yoast AI Optimize’, which is only available to Yoast SEO…
Read MoreWhat Are ‘Toxic’ Backlinks?
In this tech insight, we look at what ‘toxic’ backlinks are, how to identify them, and how to remove them. Backlinks Backlinks (incoming links) are believed to be one of Google’s top three ranking factors. Trustworthy backlinks from websites with a high authority score are a factor which contribute to higher search engine rankings. However,…
Read MoreHalf of Adults Unaware of Medical Records Sharing Scheme
A survey by consumer watchdog Which? has revealed that almost half of adults in England are unaware of plans for their medical records to be shared with a new NHS database. What Data Sharing? Back in May, NHS Digital launched its plan for sharing medical data from GP records in England. As part of the…
Read MoreGoogle Provides Insights Into Search Rankings
Google has announced that (US first) Google Search users can click into details that show how their search-result matched certain search-terms (context), thereby giving a further tantalising glimpse into how specific rankings/search engine results are arrived at. ‘About This Result’ Panel Google says that clicking the three dots next to most of its search engine…
Read MoreTech Insight – What Are Zero-Click SERPs?
In this article, we look at what a zero-click searches (SERPs) are, how this has impacted SEO, and what measures can be taken to increase the likelihood of your pages achieving featured snippets. Zero-Click SERPs A zero-click search describes when the search engine query is answered by a snippet of text at the top of…
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