Copywriting For MSPs – Part 15

Recap from Last Time : Trajectory of Advertising – Volume of personal daily exposure to advertsA lesson from antiquity – Ethos, Pathos, LogosMemorable Mnemonic :  U – R – G – E – N – T      A – I – D – AUsing Facts & Personal History to Build Rapport Last time, we finished on…

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$4 Jobs Cheque Sells For $46,063

Steve Jobs Cheque

A single 1976 $4.01 cheque from (and signed by) Apple co-founder Steve Jobs has been sold at auction for a whopping $46,063.  The cheque, written just four months after Apple was founded, was written for a purchase at Radio Shack, where co-founder Steve Wozniak famously bought a TRS-80 Micro Computer System.   The components from…

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New Privacy Features For Facebook and Instagram 

Security Features

Meta has announced the start of a roll-out of default end-to-end encryption for all personal chats and calls via Messenger and Facebook, with a view to making them more private and secure.  Extra Layer Of Security and Privacy  Meta says that despite it being an optional feature since 2016, making it the default has “taken years…

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Antitrust : OpenAI And Microsoft

Microsoft Antitrust

Following the recent boardroom power struggle that led to the sacking and reinstatement of OpenAI boss Sam Altman, Microsoft’s relationship with OpenAI is now under US and UK antitrust scrutiny.  What Happened?  A recent boardroom battle at OpenAI (ChatGPT’s creator and working partner of Microsoft), led to the rapid ousting of OpenAI’s boss Sam Altman…

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Google’s Ultra-Powerful Gemini AI

Gemini

Google has announced the phased rollout of its new ‘Gemini’ family of large language models with the Ultra version said to rival the abilities of OpenAI’s GPT-4.  What Is Gemini?  Gemini, which Google describes as its “newest and most capable” large language model (LLM) and representing a “new era” for AI, is a highly advanced and multimodal AI model.…

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New EU AI Regulations

EU AI Regulations

Following 36 hours of talks, EU officials have finally reached a historic provisional deal on laws to regulate the use of artificial intelligence.  The Artificial Intelligence Act  The Council presidency and the European Parliament’s negotiators’ provisional agreement relates to the proposal on harmonised rules on artificial intelligence (AI), the so-called artificial intelligence act.   The EU…

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Cameras In Airbnb Properties – What Are The Rules?

Hidden Cameras in AirBnB

Following the Metro recently highlighting the issue of undisclosed cameras being used by a small number of Airbnb hosts, we take a look at what the rules say, reports in the news of this happening, and what you can do to protect yourself.  Do Airbnb Hosts Have The Right To Film Guests?  You may be…

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Amazon Launching ‘Q’ Chatbot

New Amazon Chatbot Q

Following on from the launch of OpenAI’s ChatGPT, Google’s Bard (and Duet), Microsoft’s Copilot, and X’s Grok, now Amazon has announced that it will soon be launching its own ‘Q’ generative AI chatbot (for business).  Cue Q  Amazon has become the latest of the tech giants to announce the introduction of its own generative AI…

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Police Warnings Over iOS 17’s NameDrop

Police Warnings Over iOS 17’s NameDrop

It’s been reported that iOS 17’s new NameDrop feature has prompted the Police to issue warnings to parents on social media (in the US) about its potential to be abused, possibly posing a risk to their children.  NameDrop, introduced with iOS 17.1 in November allows those with iPhones and Apple Watches running watchOS 10.1 to share their contact information,…

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AI Job Risks – Finance & Insurance

AI Jobs Threat

Analysis by the Department for Education’s Unit for Future Skills to try and quantify the impact of AI on the UK jobs market found the finance and insurance sector was more exposed than any other.   The Analysis  “The impact of AI on UK jobs and training” report published online by the government highlights the results of…

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