Mike Knight
MSP Copywriting – Part 8
As a quick recap, last time I mentioned that repetition is the workhorse of marketing and that…
A Thousand-Year Name Extension
Around a thousand years before electronics, a monk called Poppo was asked to prove his faith, because…
Ways To Use ‘WhatsApp Business’ To Help Your Business
In this insight, we look at some of the many ways you can use ‘WhatsApp Business’ to…
Microsoft Launches New AI Content Safety Service
Microsoft has announced the launch of Azure AI Content Safety, a new content moderation service that uses…
21-Fold Increase in AI-Assisted Jobs
Human content writers have surged in demand recently, as part of a broader effect, where ‘prompt engineers’…
Schools Urge : Protect Kids from War Content
It’s been reported that some schools, in the UK (as well as Israel and the US) have…
MSP Copywriting – Part 7
As a quick recap, we were addressing the interest and desire parts of the ‘AIDA’ model last…
“A Thousand Songs In Your Pocket”
Around this time 22 years ago on October 23 2001, Steve Jobs promised to give people “A…
How A Norwegian Company Is Tackling ‘AI Hallucinations’
Oslo-based startup Iris.ai has developed an AI Chat feature for its Researcher Workspace platform which it says…
Bots To Bots : Google Offers Protection From AI-Related Lawsuits
Google Cloud has announced in a blog post that if customers are challenged on copyright grounds through…