Posts by Mike Knight
The UK’s New AI Taskforce
In this article, we look at the reasons for the government’s formation of the Foundation Model Taskforce, and how the DeepMind and Google Brain tie-up could solve some big issues for Alphabet in the AI world. £100 Million Investment In Taskforce Start-Up The UK government has announced that it will be investing £100 million in…
Read MoreWhatsApp Wows: One Account Accessible on Multiple Mobiles
WhatsApp has announced that it is introducing the ability to use the same WhatsApp account on multiple phones. Message Seamlessly Across All Devices WhatsApp says that this change gives users globally the ability to message seamlessly across all their devices without signing out, and to pick up their chats where they left off. Employees Can…
Read MoreMicrosoft Miffed: Monumental Gaming Merger Muzzled by UK’s CMA
The UK’s Competition and Markets Authority (CMA) has blocked Microsoft’s proposed acquisition of US-based video game holding company Activision Blizzard over fears of stifled competition in the cloud gaming market. What Happened? Back in January 2022, Microsoft entered a £68.7 billion deal to buy Activision, one of the most popular video games publishers globally. This…
Read MoreThe Mere Exposure Effect For Managed Service Providers
The mere exposure effect is a psychological phenomenon whereby individuals develop a preference for stimuli that they have been repeatedly exposed to. This effect was first identified by social psychologist Robert Zajonc (Pronounced ‘Sayonz’ in polish) in 1968, who posited that familiarity breeds liking, meaning that the more frequently we encounter something, the more we…
Read MoreComputers, Margaret Thatcher & Ice Cream
On 6th May 1949, the Electronic Delay Storage Calculator (EDSAC) ran its first set of programs. This historic British computer calculated a table of square numbers and a list of prime numbers. It was developed by Maurice Wilkes with his team at the University of Cambridge Mathematical Laboratory. The computer was built on the top floor…
Read MoreWant to be a ‘Prompt Engineer’?
No – it’s doesn’t mean engineers that are punctual! In this article, we will explore the role of prompt engineers in the AI industry, why the job is necessary, why it’s suddenly a sought-after role, and what the future prospects are for prompt engineers. What is Prompt Engineering? A prompt engineer is a specialist who…
Read MoreMake Sure You Make Full Use Of This (Often Forgotten) Saleperson On Your Team.
The phrase “copy is salesmanship in print” is attributed to John E. Kennedy (not the ex-president!), an advertising pioneer who revolutionised the advertising industry in the early 1900s. Kennedy believed that the primary purpose of advertising copy was to sell, and he emphasised the importance of clear, persuasive, and direct communication in advertising messages. His…
Read MoreThe Birth of The IC
Around this time 62 years ago (April 25th, 1961), Robert Noyce (co-founder of Fairchild Semiconductor) patented his invention – a monolithic integrated circuit (IC). Jack Kilby patented a similar invention, but his version was difficult to mass produce due to external gold wire connections. Thus, Noyce’s version of the IC became widely adopted due to…
Read MoreWhat Is Universal Basic Income?
In this insight, we look at what ‘Universal Basic Income’ is, how it relates to the tech industry, its potential benefits and pitfalls, plus what similar ideas are being discussed and explored. UBI Universal Basic Income (UBI) is a policy proposal in which all individuals in a given society receive a regular, unconditional cash transfer…
Read MoreGoogle To Use Generative AI For Ad Campaigns
A report in the Financial Times (drawing upon an internal Google Presentation) claims that Google plans to use AI to generate new advertisements, drawing upon those already created by humans. Creates The Ads For You The use of generative AI will mean that advertisers will only need to supply a small amount of creative content…
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