Posts by Mike Knight
Google’s Answer To Copilot
In this article, we take at what Google’s ‘Duet’ is, it’s features and potential benefits to businesses, and the price. Duet Introduced in May this year, Duet AI in the Google Cloud is essentially Google’s answer to Microsoft’s Copilot. Duet is a paid-for, “always on” AI assistant and “collaborator” that is embedded within (and works across) all the Workspace…
Read MoreFirefox Helps You Hide (Your Emails)
Following several months of testing, Firefox users can now take advantage of the Firefox Relay email masking tool from within the browser to help preserve their online anonymity and boost security. What Is Firefox Relay? Firefox Relay from Mozilla is a Firefox browser extension that lets users keep their email address private when filling out…
Read MoreWatermark Trial To Spot AI Images
Google’s AI research lab DeepMind has announced that in partnership with Google Cloud, it’s launching a beta version of SynthID, a tool for watermarking and identifying AI-generated images. The AI Image Challenge Generative AI technologies are rapidly evolving, and AI-generated imagery, also known as ‘synthetic imagery,’ is becoming much harder to distinguish from images not…
Read More28 Years Ago : eBay (& Amazon by Comparison)
Whilst eBay’s market cap is dwarfed by that of Amazon (i.e. circa 24 billion dollars compared to circa 1.4 trillion dollars), it’s easy to forget eBay helped shape online purchasing too. Before it was rebranded as eBay in 1997, the site was originally called AuctionWeb. Founded by Pierre Omidyar in 1995, it was an experiment…
Read MoreGoogle’s Answer To CoPilot
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Read MoreMSP Copywriting Tips – Part 1
Why Bother Learning Copywriting? For an MSP owner, understanding the basics of sales copywriting is a woefully under-appreciated skill. Good sales copy is the bridge connecting your services to potential clients. By grasping at least the essentials, you can have the tools to communicate your value proposition effectively, address pain points directly, and build trust…
Read MoreGoogle Flights Can Show Cheapest Times To Book
With last-minute holidays on people’s minds (as well as current delays and disruption) Google has announced a new money-saving feature for Google Flights which shows users the cheapest time to book. What Is Google Flights? Google Flights, introduced back in 2011, is Google’s online flight booking search service which allows users to search for airline…
Read MoreOpting Out Of AI-Targeting
The EU’s new Digital Services Act allows social media users to opt out of AI personalised content feeds based on relevance. What Is The DSA? The Digital Services Act is a new EU Law designed to protect users. It applies to any digital company operating and serving the EU with “very large online platforms” (those with over…
Read MoreAncient Data-Disasters
So far in 2023, Canada’s had wildfires devouring over 30 million acres, an expanse comparable to Kentucky. This has already surpassed Canada’s earlier record set in 1989, where flames ravaged more than 18 million acres.As the wildfire-season isn’t over yet, using the 1989 figures (much less than 2023) 18 million acres could yield in the…
Read MoreOnline Lead Magnets for MSPs
Overview In general, the output of a website that’s designed to create leads can be expressed as :Leads = Visitor Traffic x Conversion Rate % I.e. to get more leads, you can increase the visitor-traffic or the conversion rate … or both. Increasing the traffic to a website is outside the scope of discussion here,…
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