Posts by Mike Knight
MSP Copywriting – Part 8
As a quick recap, last time I mentioned that repetition is the workhorse of marketing and that there’s no reason why your sales copy can’t restate the main points more than once throughout the copy – in different ways if necessary. This is especially true of trying to ensure your target market reads your message…
Read MoreA Thousand-Year Name Extension
Around a thousand years before electronics, a monk called Poppo was asked to prove his faith, because Sweyn Forkbeard was having doubts about his baptism. Legend has it that Poppo proved his faith by holding a red-hot metal glove, yet he remained unharmed. Sweyn Forkbeard’s father (King Harald Blátǫnn Gormsson) had already converted from paganism…
Read MoreWays To Use ‘WhatsApp Business’ To Help Your Business
In this insight, we look at some of the many ways you can use ‘WhatsApp Business’ to boost your marketing and connect with customers to provide a more personalised service. What Is WhatsApp Business? WhatsApp Business is a version of the popular encrypted app that was introduced in January 2018 which is specifically focused on…
Read MoreMicrosoft Launches New AI Content Safety Service
Microsoft has announced the launch of Azure AI Content Safety, a new content moderation service that uses AI to detect and filter out offensive, harmful, or inappropriate user and AI-generated text or image content. What Kind of Harmful Content? The type of content Microsoft’s developed Azure AI Content Safety to filter out includes anything that’s…
Read More21-Fold Increase in AI-Assisted Jobs
Human content writers have surged in demand recently, as part of a broader effect, where ‘prompt engineers’ have seen salaries of $300,000. LinkedIn’s figures show that job posts in English with references to “GPT” or “ChatGPT” have increased 21-fold since November 2022. Interestingly, after almost a year of generative AI and predictions that it could…
Read MoreSchools Urge : Protect Kids from War Content
It’s been reported that some schools, in the UK (as well as Israel and the US) have advised Jewish parents to delete social media apps from their children’s phones over fears that they may see distressing hostage videos or videos of civilians being killed in the Israel-Hamas-Gaza conflict. In Israel In Israel, schools and parents…
Read MoreMSP Copywriting – Part 7
As a quick recap, we were addressing the interest and desire parts of the ‘AIDA’ model last time and we’ll continue in this session and likely another one or two more sessions as well because there’s just so many helpful ideas you can use and I want to make sure I at least cover most…
Read More“A Thousand Songs In Your Pocket”
Around this time 22 years ago on October 23 2001, Steve Jobs promised to give people “A Thousand Songs In Their Pocket”. His timing couldn’t have been better because at the time, Apple was primarily known for its computers and was struggling financially. Arriving eight months following the Macintosh version of iTunes, and lasting 20…
Read MoreHow A Norwegian Company Is Tackling ‘AI Hallucinations’
Oslo-based startup Iris.ai has developed an AI Chat feature for its Researcher Workspace platform which it says can reduce ‘AI hallucinations’ to single-figure percentages. What Are AI Hallucinations? AI hallucinations, also known as ‘adversarial examples’ or ‘AI-generated illusions,’ are where AI systems generate or disseminate information that is inaccurate, misleading, or simply false. The fact…
Read MoreBots To Bots : Google Offers Protection From AI-Related Lawsuits
Google Cloud has announced in a blog post that if customers are challenged on copyright grounds through using its generative AI products (Duet AI), Google will offer limited indemnity and assume responsibility for the potential legal risks involved. Why? With the many different generative AI services (such as AI chatbots and image generators) being powered…
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