Posts by Mike Knight
Watermark Trial To Spot AI Images
Google’s AI research lab DeepMind has announced that in partnership with Google Cloud, it’s launching a beta version of SynthID, a tool for watermarking and identifying AI-generated images. The AI Image Challenge Generative AI technologies are rapidly evolving, and AI-generated imagery, also known as ‘synthetic imagery,’ is becoming much harder to distinguish from images not…
Read More28 Years Ago : eBay (& Amazon by Comparison)
Whilst eBay’s market cap is dwarfed by that of Amazon (i.e. circa 24 billion dollars compared to circa 1.4 trillion dollars), it’s easy to forget eBay helped shape online purchasing too. Before it was rebranded as eBay in 1997, the site was originally called AuctionWeb. Founded by Pierre Omidyar in 1995, it was an experiment…
Read MoreGoogle’s Answer To CoPilot
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Read MoreMSP Copywriting Tips – Part 1
Why Bother Learning Copywriting? For an MSP owner, understanding the basics of sales copywriting is a woefully under-appreciated skill. Good sales copy is the bridge connecting your services to potential clients. By grasping at least the essentials, you can have the tools to communicate your value proposition effectively, address pain points directly, and build trust…
Read MoreGoogle Flights Can Show Cheapest Times To Book
With last-minute holidays on people’s minds (as well as current delays and disruption) Google has announced a new money-saving feature for Google Flights which shows users the cheapest time to book. What Is Google Flights? Google Flights, introduced back in 2011, is Google’s online flight booking search service which allows users to search for airline…
Read MoreOpting Out Of AI-Targeting
The EU’s new Digital Services Act allows social media users to opt out of AI personalised content feeds based on relevance. What Is The DSA? The Digital Services Act is a new EU Law designed to protect users. It applies to any digital company operating and serving the EU with “very large online platforms” (those with over…
Read MoreAncient Data-Disasters
So far in 2023, Canada’s had wildfires devouring over 30 million acres, an expanse comparable to Kentucky. This has already surpassed Canada’s earlier record set in 1989, where flames ravaged more than 18 million acres.As the wildfire-season isn’t over yet, using the 1989 figures (much less than 2023) 18 million acres could yield in the…
Read MoreOnline Lead Magnets for MSPs
Overview In general, the output of a website that’s designed to create leads can be expressed as :Leads = Visitor Traffic x Conversion Rate % I.e. to get more leads, you can increase the visitor-traffic or the conversion rate … or both. Increasing the traffic to a website is outside the scope of discussion here,…
Read MorePython in Excel … So What?
Following the announcement that Microsoft is releasing a public preview of Python in Excel, we look at what this will mean for Excel users and how it could help businesses. What Is Python? The initial version was created in the late 1980s by Guido van Rossum, with its first official release, Python 0.9.0, coming out…
Read MoreZoom Data Concerns
In this article, we look at why Zoom found itself as the subject of a backlash over an online update to its terms related to AI, what its response has been, plus what this says about how businesses feel about AI. What Happened? Communications app Zoom updated its terms of service in March but following…
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