Apple Watches Back On Sale In The US After Ban

Apple Watch Back On Sale

The latest version of the Apple Watch has gone back on sale in the US after being removed from sale by the US Government from 26 December 2023. Its removal from sale followed claims by medical technology company Masimo that the watch’s pulse oximetry sensors (used to measure how much oxygen is in the blood)…

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What Does Incognito Mode Actually Do?

What Does Incognito mode Do?

Following news that Google may need to pay $5 billion over tracking millions of people who thought they were browsing privately through incognito mode, we look at what incognito mode actually does.  Incognito Mode  Different browsers have different names for ‘private browsing mode’ including ‘InPrivate browsing’ (Edge), ‘Private’ for Firefox (Mozilla) and Safari, and ‘Incognito’…

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NY Times Sues OpenAI And Microsoft Over Alleged Copyright Breach

OpenAI Sued by Newspaper

It’s been reported that The New York Times has sued OpenAI and Microsoft, alleging that they used millions of its articles without permission to help train chatbots.  The First  It’s understood that the New York Times (NYT) is the first major US media organisation to sue ChatGPT’s creator OpenAI, plus tech giant Microsoft (which is…

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Amazon Prime Video : Pay To Remove Ads

Amazon-Prime-With-Ads

Amazon has announced that from 5 February 2024, its Amazon Prime Video customers in the UK and Germany will see “limited” ads unless they pay £2.99 per month to remove them.  Why?  Amazon says that in view of the fact it won’t be making changes in 2024 to the current price of Prime membership, and…

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Driverless Cars On UK Roads By 2026? 

Driverless Cars

UK Transport Secretary, Mark Harper, said in a recent radio interview that driverless cars could be on some UK roads by the end of 2026.  2026  Following the November announcement of the new Automated Vehicles (AV) Bill, in an interview on BBC Radio 4’s Today programme, Mr Harper said: “Probably by as early as 2026 people…

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MSP Copywriting – Part 17

MSP Copywriting - Part 17

Recap from Last Time Last time we finished looking at the AIDA part of the URGENT-AIDA model.We looked at providing guarantees and social proof to increase the conversion rate of the call to action. On the basis that repetition is the workhorse of marketing and training, let’s remind ourselves of those letters again in URGENT…

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Copywriting for MSPs – Part 16

MSP Copywriting - 18

Recap from Last Time From that last point about reciprocity, we finished last time around including items of value within the envelope of your marketing piece, such as a voucher for goods or services, or an invitation to an exclusive event, or some other token which has a high perceived value. AIDA We can now…

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Push Notification Policy Change 

Apple Data Protection

Following U.S. Senator Ron Wyden revealing that governments can secretly force Apple and Google to hand over the contents of push notifications sent to customers’ phones, Apple has said it’s changed its policy and will no longer do so without a valid judge’s order. This will be either a court order or a search warrant.  …

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Cyber Criminals With A PR Department

Cyber Criminals With A PR Department

A whitepaper by researchers at Sophos highlights how, rather than remaining anonymous, ransomware gangs now engage with the media to shape the narrative around a hack and gain a tactical and strategic advantage.  The Ransomware Threat  Ransomware is a type of malicious software designed to block access to a computer system or data (typically by…

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Google Launches Gemini AI Studio

Google Gemini Studio

Following on from Google’s recent launch announcement for Gemini (its new super-powered foundation model family), Google has now announced the launch of AI Studio to enable the development of apps and chatbots using Gemini.  Gemini (Pro)  Google recently announced the introduction of its largest and most capable AI model, Gemini. The three sizes of the…

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