Posts by Mike Knight
MSP Copywriting – Part 7
As a quick recap, we were addressing the interest and desire parts of the ‘AIDA’ model last time and we’ll continue in this session and likely another one or two more sessions as well because there’s just so many helpful ideas you can use and I want to make sure I at least cover most…
Read More“A Thousand Songs In Your Pocket”
Around this time 22 years ago on October 23 2001, Steve Jobs promised to give people “A Thousand Songs In Their Pocket”. His timing couldn’t have been better because at the time, Apple was primarily known for its computers and was struggling financially. Arriving eight months following the Macintosh version of iTunes, and lasting 20…
Read MoreHow A Norwegian Company Is Tackling ‘AI Hallucinations’
Oslo-based startup Iris.ai has developed an AI Chat feature for its Researcher Workspace platform which it says can reduce ‘AI hallucinations’ to single-figure percentages. What Are AI Hallucinations? AI hallucinations, also known as ‘adversarial examples’ or ‘AI-generated illusions,’ are where AI systems generate or disseminate information that is inaccurate, misleading, or simply false. The fact…
Read MoreBots To Bots : Google Offers Protection From AI-Related Lawsuits
Google Cloud has announced in a blog post that if customers are challenged on copyright grounds through using its generative AI products (Duet AI), Google will offer limited indemnity and assume responsibility for the potential legal risks involved. Why? With the many different generative AI services (such as AI chatbots and image generators) being powered…
Read MoreTikTok Trend : AI-Enhanced Profile Photos For LinkedIn Job Seekers
It’s been reported that a TikTok video has started a trend of people using AI to enhance their appearance in their LinkedIn profile photos with a view to improving their chance of getting a job via the platform. The TikTok Video The short TikTok video that’s been attributed to inspiring the trend was posted during…
Read MoreWhat’s In The New iOS 17 iPhone Update?
With the recent release of the latest update of Apple’s iPhone software, iOS 17, we look at many of the useful new features and their benefits. What’s Happened? Apple recently released a new updated version of its iOS (iOS 17), which contains many new features, security updates and fixes for Apple’s iPhone, iPad, and smartwatch.…
Read MoreOctober 1980 : Halloween, Early AI & Ghosts …
AI isn’t something that’s just emerged in the last couple of years. Blinky, Pinky, Inky and Clyde had distinct personalities and if these names sound familiar it’s because they were the four ghosts that chased Pac-Man around his maze, each with different styles of trying to catch him, a kind of ‘AI’. Originally developed by…
Read MoreMSP Copywriting – Part 6
As a quick recap, we’ve already taken a brief look at the attention and interest parts of the AIDA model. This section (and the next couple of sections) will contain some more ideas you can use to develop extra interest and, crucially, desire to your sales copy. Please take note that we’re trying to establish…
Read MoreNo Email Backup For Microsoft 365?
In this insight, we look at what many users think to be a surprising fact in that Microsoft 365 doesn’t provide a traditional email backup solution, and we look at what businesses can do about this. Did You Know?…. Contrary to popular belief, Microsoft 365 (previously known as Office 365) is not designed as a traditional…
Read MoreSafety Considerations Around ChatGPT Image Uploads
With one of ChatGPT’s latest features being the ability to upload images to help get answers to queries, here we look at why there have been security concerns about releasing the feature. Update To ChatGPT The new ‘Image input’ which will soon be generally available to Plus users on all platforms, has just been announced…
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