Posts by Mike Knight
AI Job Risks – Finance & Insurance
Analysis by the Department for Education’s Unit for Future Skills to try and quantify the impact of AI on the UK jobs market found the finance and insurance sector was more exposed than any other. The Analysis “The impact of AI on UK jobs and training” report published online by the government highlights the results of…
Read MoreGoogle Files Fiasco
An issue with Google’s cloud that locked some Google Drive for desktop users out of some of their files from the last six months has led to some angry comments being left on Google’s community support site. Reported Over A Week Ago The issue was first reported by a user (known as ‘Yeonjoong) back on…
Read MoreCopywriting For MSPs – Part 14
Recap – Last time we had a look at :Rephrasing the Most Important Benefits in The Closing Offer.Making Things Fast, Easy and Simple.Spelling Out EXACTLY What People Must Do.A Note about CAPTCHA Forms.A Note About Images, The ‘P.S.’, The Signature and the Envelope. Background In 1900, the number of advertisements an average person was exposed…
Read MoreCopywriting for MSPs – Part 13
Recap : Last time we looked at : Assuming the Sale, Introducing Value Before The Price, Establishing a High Price, Reframing – Money and Time with Matching, Avoiding Commitment words and then Making Calls to Cction (And Button) stand out. Rephrasing the Most Important Benefits in The Closing Offer. There’s a good case for restating…
Read More3000% Increase in Deepfake Frauds!
A new report from ID Verification Company Onfido shows that the availability of cheap generative AI tools has led to Deepfake fraud attempts increasing by 3,000 per cent (specifically, a factor of 31) in 2023. Free And Cheap AI Tools Although deepfakes have now been around for several years, as the report points out, deepfake…
Read MoreA Dozen Ways Copilot Can Help Your Business
With Microsoft’s Copilot AI assistant now embedded within the Microsoft 365 apps and services to help users save time and increase productivity, we look at a dozen things you can do with Copilot to help your business. Microsoft 365 Copilot Copilot fuses ChatGPT version 4 and Microsoft Graph. More specifically, Copilot is designed to integrate…
Read MoreAutumn Statement Suggests IT Spending Boost
The announcement of measures intended to boost investment in innovation and technology in UK Chancellor Jeremy Hunt’s Autumn Statement could mean increased spending on IT and AI. Measures To Boost The Tech Sector The UK Chancellor’s Autumn Statement introduced a range of measures aimed at boosting the tech sector, with potentially significant implications for tech…
Read MoreICO Cookie Warning To Top Websites
The UK Information Commissioner has warned some of the UK’s top websites that if they don’t offer users fair choices over cookie use, as required by data protection law, they will face enforcement action. Guidance Not Being Followed The Information Commissioner argues that although it has previously issued clear guidance that organisations must make it…
Read MoreChatGPT Voice Free To All iOS Users
OpenAI’s president and co-founder, Greg Brockman, has announced that ‘ChatGPT Voice’ in its ChatGPT app, previously only available to Plus and Enterprise subscribers, is now available free to all iOS and Android users. ChatGPT Voice (originally introduced in September) integrates voice capabilities with the existing ChatGPT text-based model. This allows users to have a conversation…
Read MoreCopywriting for MSPs – Part 12
For a quick recap, last time we looked at : multiple closes, linear path, suggestive questions and then asking prospects how Serious they are, either directly or indirectly. Assuming the Sale When talking, writing or communicating an offer to prospects, it can pay dividends to assume they are going to buy or take action. When you…
Read More