Posts by Mike Knight
MSP Copywriting – Part 17
Recap from Last Time Last time we finished looking at the AIDA part of the URGENT-AIDA model.We looked at providing guarantees and social proof to increase the conversion rate of the call to action. On the basis that repetition is the workhorse of marketing and training, let’s remind ourselves of those letters again in URGENT…
Read MoreCopywriting for MSPs – Part 16
Recap from Last Time From that last point about reciprocity, we finished last time around including items of value within the envelope of your marketing piece, such as a voucher for goods or services, or an invitation to an exclusive event, or some other token which has a high perceived value. AIDA We can now…
Read MorePush Notification Policy Change
Following U.S. Senator Ron Wyden revealing that governments can secretly force Apple and Google to hand over the contents of push notifications sent to customers’ phones, Apple has said it’s changed its policy and will no longer do so without a valid judge’s order. This will be either a court order or a search warrant. …
Read MoreCyber Criminals With A PR Department
A whitepaper by researchers at Sophos highlights how, rather than remaining anonymous, ransomware gangs now engage with the media to shape the narrative around a hack and gain a tactical and strategic advantage. The Ransomware Threat Ransomware is a type of malicious software designed to block access to a computer system or data (typically by…
Read MoreGoogle Launches Gemini AI Studio
Following on from Google’s recent launch announcement for Gemini (its new super-powered foundation model family), Google has now announced the launch of AI Studio to enable the development of apps and chatbots using Gemini. Gemini (Pro) Google recently announced the introduction of its largest and most capable AI model, Gemini. The three sizes of the…
Read MoreAI Saves Police Admin Time – A Lot
It’s been reported that the UK’s Minister of State (Minister for Crime, Policing and Fire), the Rt Hon Chris Philp MP, has urged UK police forces to follow Bedfordshire’s example of using artificial intelligence (AI) to save time and money in carrying out admin tasks. Which Admin Tasks? The main task that Mr Philip was…
Read MoreNews Channel With Virtual Newsreaders
A Los Angeles-based startup has said the news channel it’s about to launch will feature virtual newsreaders delivering news content generated by AI. AI-Generated News And Presenters Channel 1, which describes itself as a “personalised global news network powered by AI” showcased its virtual AI-generated news and presenters in a half-hour long video posted on Twitter. The…
Read MoreCopywriting For MSPs – Part 15
Recap from Last Time : Trajectory of Advertising – Volume of personal daily exposure to advertsA lesson from antiquity – Ethos, Pathos, LogosMemorable Mnemonic : U – R – G – E – N – T A – I – D – AUsing Facts & Personal History to Build Rapport Last time, we finished on…
Read More$4 Jobs Cheque Sells For $46,063
A single 1976 $4.01 cheque from (and signed by) Apple co-founder Steve Jobs has been sold at auction for a whopping $46,063. The cheque, written just four months after Apple was founded, was written for a purchase at Radio Shack, where co-founder Steve Wozniak famously bought a TRS-80 Micro Computer System. The components from…
Read MoreNew Privacy Features For Facebook and Instagram
Meta has announced the start of a roll-out of default end-to-end encryption for all personal chats and calls via Messenger and Facebook, with a view to making them more private and secure. Extra Layer Of Security and Privacy Meta says that despite it being an optional feature since 2016, making it the default has “taken years…
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