Facebook Re-Branded As ‘Meta’

By Mike Knight | 02/11/2021

After one of the most publicised re-brands in history, as Facebook changes its name to ‘Meta,’ we look at the reaction in the media and the marketplace, and the issues for the company going forward. ‘Meta’ … ? Facebook CEO Mark Zuckerberg announced at Connect 2021 last week that the company had brought together its…

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Your Online Ad Updates

By Mike Knight | 19/10/2018

This week finds Facebook cracking down on Clickbait and “dodgy” political adverts whilst launching a war room to combat negative content, Bing has launched a new BingBot technology to help crawl more efficiently, Google Ads unveils new reporting tools to help marketers understand landing page reach, and more … Facebook to “Out” Political Advertising Funders…

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Facebook Pushes Local News

By Mike Knight | 31/01/2018

In a move to improve the quality and trustworthiness of content, and to increase civic engagement, Facebook has announced that it will be focusing on local news sources. Misleading News Problems Even though Mark Zuckerberg has been keen to promote the view that the change to the prominence given to local community news sources in…

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