New Social Cross-Posting Abilities

Openvibe, the cross-posting app that unites various social networks in one feed, has announced support for Threads, Meta’s decentralised Twitter alternative, allowing users to post and interact seamlessly across multiple platforms, including Mastodon, Bluesky, and Nostr, all from a single app. 

What is Openvibe? 

Openvibe is an app based in Prague, Czech Republic, launched in mid-2024 with the mission of connecting the “open social web.” The app brings posts, interactions, and profiles from various decentralised social media platforms together in a single feed, allowing users to engage with these networks without having to switch between apps. 

Openvibe supports several popular social networks, including Mastodon, Bluesky, and Nostr, platforms that are decentralised and operate independently of major corporations. Each network uses different protocols (e.g. ActivityPub for Mastodon and AT Protocol for Bluesky), which can make it difficult for users to keep up across platforms. Openvibe addresses this by offering a unified space for cross-platform interaction, simplifying engagement in a fragmented social media landscape. 

Described by CEO Matej Svancer as “an easy-to-use gateway to the open social web,” Openvibe also aims to attract users who are exploring decentralised alternatives to mainstream networks. As Svancer says, “Our goal is to lower the barrier for users interested in decentralised platforms, offering a single, reliable app to manage them all.” 

What is Threads? 

Threads, introduced by Meta in 2023, is a social platform developed to offer a decentralised alternative to X (formerly Twitter). Built on the ActivityPub protocol (the same protocol that powers Mastodon), Threads aims to create an experience similar to X’s but with a greater focus on decentralisation and potential cross-platform compatibility. Although Threads is a Meta product, it aims to support federation with other networks in the ‘fediverse’, i.e., a group of decentralised social media platforms interconnected through open protocols. This allows users to follow and interact with profiles across various decentralised platforms. 

Since its launch, Threads has quickly gained popularity, particularly among users seeking alternatives to traditional social media platforms. However, the app is still in development, with many features not fully realised or accessible across other networks. Meta has stated that it is “committed to building out the Threads API to enhance user experience and support further integration with the fediverse.” 

Addressing the Issue of Social Media Fragmentation 

X’s (formerly Twitter’s) decline under Elon Musk has led many users to engage with alternative, decentralised social networks like Bluesky, Threads, and Mastodon. This has split their attention across multiple social networks, each with its own unique features, protocols, and audiences. This social media fragmentation has made it challenging for these new users to maintain engagement and follow conversations across different platforms, particularly as each requires separate logins, notifications, and apps. 

This fragmentation is what Openvibe seeks to address. By integrating multiple decentralised networks into one app, Openvibe allows users to view and interact with content from various platforms in a single feed. “We saw the need for a tool that could unify the open social web,” says Svancer, “where users could connect across networks without feeling overwhelmed.” 

What Threads Integration Brings to Openvibe 

Openvibe’s support for Threads brings significant new capabilities for users. Through this integration, users can log in with their Threads account, post and cross-post content to Threads, reply to comments on Threads posts, and interact with other users, all within the Openvibe app. Those with federated Threads accounts can also view and interact with Threads content through Mastodon, enhancing the cross-platform experience. 

For Openvibe, therefore, adding Threads to its platform strengthens its unified feed, where users can stay updated on posts and interactions from all supported networks, including Mastodon, Bluesky, and Nostr. For users, this integrated experience allows them to seamlessly share content, follow profiles, and engage across platforms, all of which aligns with Openvibe’s mission to make the open social web more accessible. 

As Openvibe’s team puts it, “Threads was one of the most requested features, and we’re excited to bring it to our users in a way that enhances their social media experience.” 

User Benefits of the Threads Integration 

The integration of Threads should bring convenience and efficiency to Openvibe users. This is because, for those with accounts on multiple networks, Openvibe reduces the need for separate apps, allowing users to cross-post content and interact with a wide audience from a single interface. This streamlined approach helps users maintain a consistent presence across networks without the hassle of managing separate accounts. 

From a broader perspective, Openvibe’s support for Threads also reflects a shift towards interoperability in social media, where platforms are becoming more interconnected. As users increasingly explore decentralised networks, Openvibe’s centralised solution simplifies access, enabling them to interact with various communities from one place. 

Technical Issues and Challenges 

Although the Threads integration in Openvibe offers several benefits, it should be noted that there have been some technical challenges. For example, some users have reported issues logging in with their Threads accounts due to complications with OAuth, an authentication protocol that is not fully stable on Threads yet. Openvibe’s support team has said that it is actively working to address these issues, providing troubleshooting steps that include clearing browser caches, adjusting settings, and even reinstalling the Threads app when necessary. For example, Openvibe’s support team says, “We’re aware of the challenges with Threads login and are committed to resolving them,” and that, “Users should expect improvements as we work with Meta to stabilise the process.” 

Also, it should be noted that the Threads API remains limited in its current form, which restricts some features within Openvibe. For example, users can perform basic actions, such as posting and commenting, but certain advanced features available on the native Threads app are not yet accessible through Openvibe. However, Openvibe has committed to expanding its Threads functionality as the API evolves, assuring users that new features will be added as they become available. 

Criticisms and Concerns 

While Openvibe’s integration of Threads has generally been well-received, it has not been without criticism. One concern among users is that integrating a Meta-owned platform like Threads might compromise Openvibe’s commitment to decentralisation. Although Threads operates on an open protocol, Meta’s involvement has raised questions about privacy and corporate control, particularly among users who prefer truly independent networks like Mastodon and Nostr. 

Another concern is that adding support for mainstream platforms like Threads could dilute Openvibe’s focus on the open social web. Some users worry that by expanding its platform to include a Meta product, Openvibe could lose its appeal as a decentralised alternative and shift towards catering to a more mainstream audience. However, Openvibe has reassured users that its primary mission remains focused on providing a unified tool for decentralised networks, regardless of the platforms it supports. 

What Does This Mean for Your Business? 

The integration of Threads into Openvibe marks a significant moment in the social media landscape, with implications not just for Openvibe itself but for other platforms like Meta, Threads, and X (formerly Twitter). For Openvibe, supporting Threads aligns with its mission to connect the decentralised social web, which it hopes will position it as a leading cross-platform app that caters to users looking for interoperability across networks. By offering a seamless, unified interface, Openvibe hopes to strengthen its reputation as a powerful tool for decentralised communication and an attractive option for those wary of relying solely on major platforms. 

For Meta and its Threads, this integration serves as a strategic advantage. It opens the door for Threads to tap into a broader, decentralised audience beyond Meta’s ecosystem, allowing the platform to expand its reach within the so-called “fediverse.” As Threads evolves, Meta stands to benefit from the added legitimacy of interoperability with decentralised platforms, which could attract users disillusioned by X and seeking alternatives to corporate-run networks. The move highlights Meta’s intent to build Threads as a decentralised alternative in the spirit of the open social web, albeit under its corporate umbrella. 

For X, however, the Threads-Openvibe integration signals increased competition. Since Elon Musk’s acquisition, X has faced criticism for policy changes and a more closed approach, driving some users towards alternative platforms. The availability of cross-posting on Openvibe from Threads and other decentralised networks may contribute to an exodus of users who desire greater connectivity and fewer restrictions, challenging X’s once-dominant position as the go-to platform for real-time communication. 

The social media market as a whole may see more fragmentation as decentralised, user-controlled networks continue to grow in popularity. Openvibe’s approach of uniting these platforms could alleviate some of the strain caused by users splitting time and content across multiple networks. By providing a single entry point, Openvibe is looking to enable a more integrated experience, which could encourage growth in decentralised networks and help them compete with the more established, corporate-run social media giants. 

For businesses that rely on social media platforms for marketing, Openvibe’s integration of Threads presents new opportunities. It could allow brands to maintain a consistent presence across multiple networks without the time and resource investment required to individually manage each one. This may not only save time but also broaden a brand’s reach to audiences who may be concentrated on specific networks. As cross-platform engagement becomes easier, businesses may be able to focus on delivering cohesive messaging that reaches diverse user bases, giving them flexibility in an increasingly fragmented social media environment. 

In the end, Openvibe’s support for Threads highlights a growing trend towards interoperability, reflecting the desires of users and businesses alike to interact across platforms freely and easily. As social media continues to evolve, the demand for connectivity without corporate boundaries will likely grow, creating a dynamic ecosystem where platforms that embrace openness and decentralisation may gain an edge in the increasingly competitive market.