MSP MARKETPLACE

Protect Your Business During Staff Holidays

In this next summer security article, and with the summer holiday season upon us, we take a look at the various aspects of protecting your business when your staff are on holiday, offering practical advice and solutions to help you stay secure and efficient while staff are physically away.  Why Worry?  Holidays are essential for…

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Thought About Cyber Insurance?

Here we take a look at cyber security, why you may decide you need it, how much it costs, and where to get it.  What Is Cyber Insurance?  Cyber insurance is a type of insurance policy designed to protect businesses and individuals from internet-based risks, and more generally from risks relating to IT infrastructure and…

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Ex-Employees : Offboarding Checklist

Here we look at why organisations need to have an effective employee offboarding procedure in place and suggest a checklist for you that could form the basis of this procedure.  Why?  Members of organisations inevitably change over time for various reasons, perhaps to relocate to another job and move away, or they may be asked…

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Referrals for MSPs – Part 13

Recap : As a quick recap last time, we concluded the ‘who’ of your communications, in terms of the various different stakeholders that you can be communicating with. We did this by ensuring that you : – Start With an Offer.– Change your offer – different types.– Changing the offer – different times.– Provida a…

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iPhone Bluetooth Stalking Warning

Apple says it has worked with Google to create an industry specification that can alert users across both iOS and Android if a Bluetooth tracking device is being used to track them (also known as Bluetooth Stalking).  The new capability, which is being implemented in Apple’s new iOS 17.5 (and on Android 6.0+ devices) will…

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Rampant Referrals Part 9 – Communication Sabotage (Subsection D)

As a quick recap from last time, we looked at the ‘why’ of the question-qualifiers Why, What, Who, How and When and Where : In this section, we’ll be covering referral sabotage around the ‘what’, i.e. what it is that you actually offer. I’m sure you’ll agree that it’s pretty frustrating when you hear that…

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Rampant Referrals For MSPs – Part 6

Recap As a quick recap from last time, you’ll remember that the subject was all about motivation and how motivation (both internally for staff and externally for clients and suppliers) can be likened to a force to make things happen. I used the analogy of Newton’s 3 laws of motion to outline how people (instead…

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Rampant Referrals For MSPs – Part 5

Motivation-Sabotage If you’ll recall, last time we finished looking at some reasons why some MSPs limit their referral flow in terms of sabotaging their service. To recap, we looked at : – Overconfidence in Unique Selling Propositions (USPs)– Overvaluing Product Over Service– Assuming One-Size-Fits-All– Believing Low Price Equals High Value– Overreliance on Technology– Misjudging the…

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‘AI Washing’ – Crackdown

The US investment regulator, the Securities and Exchange Commission (SEC), has dished out penalties totalling $400,000 to two investment companies who made misleading claims about how they used AI, a practice dubbed ‘AI Washing’.  What Is AI Washing?  The term ‘AI washing’ (as used by the investment regulator in this case) refers to the practice of…

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Apple Pays Norfolk Council £385 Million

Following a class action lawsuit led by Norfolk County Council over the effect of an alleged cover-up by Apple’s boss about iPhone demand in China, Apple has agreed to pay £385m to settle the lawsuit.  The lawsuit related to comments by Apple’s CEO, Tim Cook, to investors back in 2018 where he told them there was…

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Apple Avalanche!

Following Apple’s 5-day Worldwide Developers Conference (WWDC24) last week at Apple Park in Cupertino, California, we take a…

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Apple & OpenAI Partnership : Musk Reacts

Following Apple’s recent announcement that it is partnering with OpenAI for its new AI system (which will…

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NHS Cyber Attack Means Blood Donors Needed Urgently

A recent ransomware cyber-attack on a provider of lab services to the NHS led to so much…

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Why Microsoft 365 Backup is Essential 

In this article, we look at why, as reliance on cloud services like Microsoft 365 grows, ensuring…

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Protect Your Business During Staff Holidays

In this next summer security article, and with the summer holiday season upon us, we take a…

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Data and AI Strategies For SME Success

Following a recent AWS survey showing that data-driven SMBs who also adopt AI more quickly and make…

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est-1998
The Chartered Institute of Marketing
The Chartered Institute of Marketing

MKLINK have helped businesses achieve their objectives via strategic marketing and providing operational resources since 1998.

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