It has been reported that Google is in talks with publishers with a view to buying in premium news content for its own news services to improve its relationship with EU publishers, and to combat fake news.

Expanding The Google News Initiative

Reports from the U.S. Wall Street Journal indicate that Google is in preliminary talks with publishers outside the U.S. in order expand its News Initiative (https://newsinitiative.withgoogle.com/), the program where Google works with journalists, news organisations, non-profits and entrepreneurs to ensure that fake news is effectively filtered out of current stories in the ‘digital age’.  Examples of big-name ‘partners’ that Google has worked with as part of the initiative include the New York Times, The Washington Post, The Guardian and fact-checking organisations like the International Fact-Checking Network and CrossCheck (to fact-check the French Election).

As well as partnerships, the Google News Initiative provides a number of products for news publishing e.g. Subscribe With Google, News on Google, Fact Check tags and AMP stories (tap-operated, full-screen content).

This Could Please Publishers

The move by Google to pay for content should please publishers, some of whom have been critical of Google and other big tech players for hosting articles on their platforms that attract readers and advertising money, but not paying to display them. Google has faced particular criticism in France at the end of last year after the country introduced a European directive that should have made tech giants pay for news content but in practice simply led to Google removing the snippet below links to French news sites, and removing the thumbnail images that often appear next to news results.

Back in 2014 for example, Google closed its Spanish news site after it was required to pay “link tax” licensing fees to Spanish news sites and back in November 2018 Google would not rule out shutting down Google News in other EU countries if a “link tax” was adopted by them.

Competitors

Google is also in competition with other tech giants who now provide their own fact-checked and moderated news services.  For example, back in October 2019, Facebook launched its own ‘News’ tab on its mobile app which directs users to unbiased, curated articles from credible sources.

What Does This Mean For Your Business?

For European countries and European publishers, it is likely to be good news that Google is possibly coming to the table to offer some money for the news content that it displays on its platform, and that it may be looking for a way to talk about and work through some of the areas of contention.

For Google, this is an opportunity for some good PR in an area where it has faced criticism in Europe, an opportunity to improve its relationship with publishers in Europe, plus a chance to add value to its news service and to help Google to compete with other tech giants that also offer news services with the fake news weeded out.