EU Rules and Regulations Hit Apple 

Apple has announced that because of regulatory uncertainties due to the EU’s Digital Markets Act (DMA), it will be delaying the EU region rollout of three new AI features – Phone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence – until later this year. 

Phone Mirroring allows users to display their iPhone screen on other Apple devices seamlessly, and the SharePlay Screen Sharing enhancements are designed to improve collaborative experiences by enabling simultaneous app usage and interactions during screen-sharing sessions. The Apple Intelligence feature uses AI to produce text, images, and other content on command. 

Apple said (in an email) that its main concern is that “the interoperability requirements of the DMA” would force it to compromise the integrity of its products in ways that “risk user privacy and data security”. 

Apple has also said, however, that it will be working with the European Commission to find a solution that would enable it to deliver the three new AI features to EU customers without compromising their safety.