IT & Security News
MSPs – Don’t Make Me Think!
“Above the Fold” is a concept in web design that refers to the portion of a webpage that is visible without scrolling. It’s a term borrowed from the newspaper industry, where the most important stories are placed “above the fold” of the paper to catch the reader’s attention. I remember years ago, when I was…
Mixed-Modality Marketing for MSPs
You’ll likely have heard that marketing should be a mix, i.e. a ‘marketing-mix’. This basically means you shouldn’t rely on just one marketing channel such as telemarketing or SEO. Or even referrals, which is the primary channel for most MSPs. It usually pays to run multiple channels simultaneously, where your prospects can come across your…
The Wonderful Wizard of Woz
Steve Wozniak – business partner of Steve Jobs and co-founder of Apple – was born on August 11, 1950. Most people know that Apple went on to become one of the most valuable companies in the world and even though Steve the company way back in left in 1985, there are numerous other projects and…
August 6, 1997 : Microsoft & Apple Cooperate
By the mid-1990s, Apple was in dangerously bad shape. The company’s market share was dwindling, its product line was confused, and it was bleeding money. Their future looked bleak, and it needed a lifeline and they all knew it. Enter Microsoft, led by Bill Gates (the then-richest man in the world). On August 6, 1997,…
What Are ‘Deepfake Testers’ ?
Here we look at what deepfake videos are, why they’re made, how they (might) be quickly and easily detected using a variety of deepfake detection and testing tools. What Are Deepfake Videos? Deepfake videos are a kind of synthetic media created using deep learning and artificial intelligence techniques. Making a deepfake video involves manipulating or…
Government Pushing For Right To Spy On WhatsApp Users (& Others)
The recent amendment to the Online Safety Bill which means a compulsory report must be written for Ofcom by a “skilled person” before encrypted app companies are forced to scan messages has led to even more criticism of this rather controversial bill to bypass security in apps and give the government (and therefore any number of people)…
$50,000 Apple Trainers … Made of Gold?
Renowned auction house and brokers of art, collectibles, jewellery, and real estate Sotheby’s is selling a super-rare pair of Apple-branded trainers for a guide price of $50,000 (circa £39K). A One-Time Giveaway In The 90s Sotheby’s says the Omega Sports Apple Computer Sneakers (Size 10.5 / 9.5 UK), boxed and with an alternative pair of…
$900,000 For Netflix AI Product Manager
Leading Streamer Netflix has added more fuel to the fire in the actors and writers’ union strike by advertising for an AI product manager with a salary up to $900,000. Could Have Paid For Actors With US actors and writers who are members of the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA)…
5 Classic Forces MSPs Should Think About
There’s a classic model that gets drummed into every business student which is called Porter’s Five Forces. It’s worth knowing for MSP owners because it enables you to have a quick mental-checklist (if nothing else) that you can use when you’re reviewing your existing products and services and – more importantly – if you’re thinking…
What’s Involved In a ‘Pen-Test’ ?
If you’d like to know what a ‘Pen Test’ is and the sorts of things you can expect from one, this article will give you a helpful overview. Pen Tests Put simply, pen testing is short for “penetration testing” and in a virtual situation (we’ll concentrate mostly on virtual in this article) acts like a…
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