IT & Security News
Minor Stroke For Apple Legend
Apple co-founder Steve Wozniak, known for his revolutionary work in personal computing, was briefly hospitalised after a health scare in Mexico City. At 73, Wozniak suffered a fainting episode caused by a minor stroke last week while preparing to speak at the World Business Forum. Fortunately, after an MRI scan revealed a small capillary leak…
MSP Copywriting – Part 10
As a quick recap from last time, we looked at issues such as linguistic bonds, reframing negative statements, embedded commands and compliance. In this section, we’ll finish off with the overall ‘interest’ and ‘desirability’ parts of a sales letter before moving on to calls to action. Likeability, Intimacy & Personal Revelations. I’ll start off by…
Firefox – What’s In a Name?
On November 9th 2004, the well-known web-browser ‘Firefox’ was released, although it had earlier been called something entirely different altogether. Originally created in 2002 by members of the Mozilla community, the browser had the codename “Phoenix”. This was supposed to reflect the project’s aim to “rise from the ashes of Netscape Navigator” after it was…
UK’s AI Safety Summit : Some Key Takeaways
Following the UK government hosting the first major global summit on AI safety at historic Bletchley Park, we look at some of the key outcomes and comments. Summit The UK hosted the first major global AI Safety Summit on the 1 and 2 November at Bletchley Park, the historic centre of the UK’s WWII code breaking…
UK Proceeds With iPhone ‘Batterygate’ Case
The so-called ‘Batterygate’ iPhone throttling case has been given the go-ahead by UK’s Competition Appeal Tribunal which could mean a near $1 billion (£853 million) damages payout to affected Apple customers. What Is ‘Batterygate’? Batterygate refers to a 2017 software update to iPhones by Apple that customers reported had slowed older iPhones down. It was…
New Sub-60cm GPS Accuracy
US Startup Zephyr’s claim that it has solved smartphone GPS positioning problems through a network and software-based solution with sub-60cm accuracy has attracted $3.5 million seed funding. The Issue Even though consumers have been putting growing demands on GPS through their increasing use of mobile devices and wearables, and many more businesses and services have…
Cyber Attacks Burn Out Security Experts
A new survey from CyberArk has revealed that increased workloads caused by a surge in cyber threats and attacks has led to 59 per cent of UK senior cyber security professionals facing burnout. Cyber Crime Levels High The results of the survey highlight the growing workload pressure on cyber security professionals because in just the…
MSP Copywriting – Part 9
As a quick recap last time, we looked at several ways for increasing the desirability of your sales copy, such as controversy, the 8 main emotions to leverage, and presuppositions. Presuppositions are pretty similar to linguistic binds. Linguistic binds are another covert and sneaky way of getting your point across and accepted ‘under the radar’.…
BBC Basics – 87 Years Ago
“Gentlemen, you have now invented the biggest time-waster of all time. Use it well.”, said Isaac Shoenberg, head of the EMI research team that developed the first fully electronic television system to be used in regular broadcasting. On the second of November 1936, the British Broadcasting Corporation (BBC) transmitted the first-ever scheduled television programmes. They…
Tech Nation Returns
After ceasing operations earlier this year when it lost its core funding grant, start-up network Tech Nation has announced it will be relaunching its brand with a £10bn investment. Tech Nation Originally established in 2010 as ‘Tech City UK’, focusing on nurturing the tech ecosystem in East London, the non-profit ‘Tech Nation’ grew to become…
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