IT & Security News
What Does Incognito Mode Actually Do?
Following news that Google may need to pay $5 billion over tracking millions of people who thought they were browsing privately through incognito mode, we look at what incognito mode actually does. Incognito Mode Different browsers have different names for ‘private browsing mode’ including ‘InPrivate browsing’ (Edge), ‘Private’ for Firefox (Mozilla) and Safari, and ‘Incognito’…
NY Times Sues OpenAI And Microsoft Over Alleged Copyright Breach
It’s been reported that The New York Times has sued OpenAI and Microsoft, alleging that they used millions of its articles without permission to help train chatbots. The First It’s understood that the New York Times (NYT) is the first major US media organisation to sue ChatGPT’s creator OpenAI, plus tech giant Microsoft (which is…
Amazon Prime Video : Pay To Remove Ads
Amazon has announced that from 5 February 2024, its Amazon Prime Video customers in the UK and Germany will see “limited” ads unless they pay £2.99 per month to remove them. Why? Amazon says that in view of the fact it won’t be making changes in 2024 to the current price of Prime membership, and…
Driverless Cars On UK Roads By 2026?
UK Transport Secretary, Mark Harper, said in a recent radio interview that driverless cars could be on some UK roads by the end of 2026. 2026 Following the November announcement of the new Automated Vehicles (AV) Bill, in an interview on BBC Radio 4’s Today programme, Mr Harper said: “Probably by as early as 2026 people…
MSP Copywriting – Part 17
Recap from Last Time Last time we finished looking at the AIDA part of the URGENT-AIDA model.We looked at providing guarantees and social proof to increase the conversion rate of the call to action. On the basis that repetition is the workhorse of marketing and training, let’s remind ourselves of those letters again in URGENT…
Copywriting for MSPs – Part 16
Recap from Last Time From that last point about reciprocity, we finished last time around including items of value within the envelope of your marketing piece, such as a voucher for goods or services, or an invitation to an exclusive event, or some other token which has a high perceived value. AIDA We can now…
Push Notification Policy Change
Following U.S. Senator Ron Wyden revealing that governments can secretly force Apple and Google to hand over the contents of push notifications sent to customers’ phones, Apple has said it’s changed its policy and will no longer do so without a valid judge’s order. This will be either a court order or a search warrant. …
Cyber Criminals With A PR Department
A whitepaper by researchers at Sophos highlights how, rather than remaining anonymous, ransomware gangs now engage with the media to shape the narrative around a hack and gain a tactical and strategic advantage. The Ransomware Threat Ransomware is a type of malicious software designed to block access to a computer system or data (typically by…
Google Launches Gemini AI Studio
Following on from Google’s recent launch announcement for Gemini (its new super-powered foundation model family), Google has now announced the launch of AI Studio to enable the development of apps and chatbots using Gemini. Gemini (Pro) Google recently announced the introduction of its largest and most capable AI model, Gemini. The three sizes of the…
AI Saves Police Admin Time – A Lot
It’s been reported that the UK’s Minister of State (Minister for Crime, Policing and Fire), the Rt Hon Chris Philp MP, has urged UK police forces to follow Bedfordshire’s example of using artificial intelligence (AI) to save time and money in carrying out admin tasks. Which Admin Tasks? The main task that Mr Philip was…
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