IT & Security News

Human Content Writers

21-Fold Increase in AI-Assisted Jobs 

Human content writers have surged in demand recently, as part of a broader effect, where ‘prompt engineers’ have seen salaries of $300,000. LinkedIn’s figures show that job posts in English with references to “GPT” or “ChatGPT” have increased 21-fold since November 2022. Interestingly, after almost a year of generative AI and predictions that it could…

Protect Children From Online Harm

Schools Urge : Protect Kids from War Content

It’s been reported that some schools, in the UK (as well as Israel and the US) have advised Jewish parents to delete social media apps from their children’s phones over fears that they may see distressing hostage videos or videos of civilians being killed in the Israel-Hamas-Gaza conflict.  In Israel  In Israel, schools and parents…

MSP Copywriting - 18

MSP Copywriting – Part 7

As a quick recap, we were addressing the interest and desire parts of the ‘AIDA’ model last time and we’ll continue in this session and likely another one or two more sessions as well because there’s just so many helpful ideas you can use and I want to make sure I at least cover most…

A Thousand Records

“A Thousand Songs In Your Pocket”

Around this time 22 years ago on October 23 2001, Steve Jobs promised to give people “A Thousand Songs In Their Pocket”. His timing couldn’t have been better because at the time, Apple was primarily known for its computers and was struggling financially. Arriving eight months following the Macintosh version of iTunes, and lasting 20…

AI Hallucinations

How A Norwegian Company Is Tackling ‘AI Hallucinations’ 

Oslo-based startup Iris.ai has developed an AI Chat feature for its Researcher Workspace platform which it says can reduce ‘AI hallucinations’ to single-figure percentages.  What Are AI Hallucinations?  AI hallucinations, also known as ‘adversarial examples’ or ‘AI-generated illusions,’ are where AI systems generate or disseminate information that is inaccurate, misleading, or simply false. The fact…

Google Lawsuit Protecttion

Bots To Bots : Google Offers Protection From AI-Related Lawsuits

Google Cloud has announced in a blog post that if customers are challenged on copyright grounds through using its generative AI products (Duet AI), Google will offer limited indemnity and assume responsibility for the potential legal risks involved.  Why?  With the many different generative AI services (such as AI chatbots and image generators) being powered…

LinkedIn AI Photos

TikTok Trend : AI-Enhanced Profile Photos For LinkedIn Job Seekers

It’s been reported that a TikTok video has started a trend of people using AI to enhance their appearance in their LinkedIn profile photos with a view to improving their chance of getting a job via the platform.  The TikTok Video  The short TikTok video that’s been attributed to inspiring the trend was posted during…

iPhone Update

What’s In The New iOS 17 iPhone Update?

With the recent release of the latest update of Apple’s iPhone software, iOS 17, we look at many of the useful new features and their benefits.  What’s Happened?  Apple recently released a new updated version of its iOS (iOS 17), which contains many new features, security updates and fixes for Apple’s iPhone, iPad, and smartwatch.…

Pac-Man AI

October 1980 : Halloween, Early AI & Ghosts …

AI isn’t something that’s just emerged in the last couple of years. Blinky, Pinky, Inky and Clyde had distinct personalities and if these names sound familiar it’s because they were the four ghosts that chased Pac-Man around his maze, each with different styles of trying to catch him, a kind of ‘AI’. Originally developed by…

MSP Copywriting – Part 6

As a quick recap, we’ve already taken a brief look at the attention and interest parts of the AIDA model. This section (and the next couple of sections) will contain some more ideas you can use to develop extra interest and, crucially, desire to your sales copy. Please take note that we’re trying to establish…

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