IT & Security News
Musk Launches Preview of Grok AI Chatbot
Elon Musk’s ‘xAI’ company has launched the preview of ‘Grok’, a new and rebellious AI chatbot that’s modelled after the Hitchhiker’s Guide to the Galaxy. Grok Grok is Musk’s answer to OpenAI’s ChatGPT and Google’s Bard. Musk was a co-founder ChatGPT’s OpenAI before stepping down from its board in 2018, and his new xAI company…
MSP Copywriting – Part 11
Last time we were rounding off the “Interest and Desire” parts of the AIDA model of a sales letter for MSPs and now I’d like to start looking at the “Action” part of the model. Multiple closes. The call to action is where you’re going to be asking your prospect to buy from you (or…
Battery Drain Complaints Around Apple Watches
Recent user reports indicate a perplexing battery drain in Apple Watches, affecting even the robust Apple Watch Ultra. The problem, linked to the WatchOS 10.1 update, has raised alarm among consumers and professionals who rely on the device’s longevity for daily productivity and connectivity. For business owners and professionals, an unreliable device can mean disrupted…
Minor Stroke For Apple Legend
Apple co-founder Steve Wozniak, known for his revolutionary work in personal computing, was briefly hospitalised after a health scare in Mexico City. At 73, Wozniak suffered a fainting episode caused by a minor stroke last week while preparing to speak at the World Business Forum. Fortunately, after an MRI scan revealed a small capillary leak…
MSP Copywriting – Part 10
As a quick recap from last time, we looked at issues such as linguistic bonds, reframing negative statements, embedded commands and compliance. In this section, we’ll finish off with the overall ‘interest’ and ‘desirability’ parts of a sales letter before moving on to calls to action. Likeability, Intimacy & Personal Revelations. I’ll start off by…
Firefox – What’s In a Name?
On November 9th 2004, the well-known web-browser ‘Firefox’ was released, although it had earlier been called something entirely different altogether. Originally created in 2002 by members of the Mozilla community, the browser had the codename “Phoenix”. This was supposed to reflect the project’s aim to “rise from the ashes of Netscape Navigator” after it was…
UK’s AI Safety Summit : Some Key Takeaways
Following the UK government hosting the first major global summit on AI safety at historic Bletchley Park, we look at some of the key outcomes and comments. Summit The UK hosted the first major global AI Safety Summit on the 1 and 2 November at Bletchley Park, the historic centre of the UK’s WWII code breaking…
UK Proceeds With iPhone ‘Batterygate’ Case
The so-called ‘Batterygate’ iPhone throttling case has been given the go-ahead by UK’s Competition Appeal Tribunal which could mean a near $1 billion (£853 million) damages payout to affected Apple customers. What Is ‘Batterygate’? Batterygate refers to a 2017 software update to iPhones by Apple that customers reported had slowed older iPhones down. It was…
New Sub-60cm GPS Accuracy
US Startup Zephyr’s claim that it has solved smartphone GPS positioning problems through a network and software-based solution with sub-60cm accuracy has attracted $3.5 million seed funding. The Issue Even though consumers have been putting growing demands on GPS through their increasing use of mobile devices and wearables, and many more businesses and services have…
Cyber Attacks Burn Out Security Experts
A new survey from CyberArk has revealed that increased workloads caused by a surge in cyber threats and attacks has led to 59 per cent of UK senior cyber security professionals facing burnout. Cyber Crime Levels High The results of the survey highlight the growing workload pressure on cyber security professionals because in just the…
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