IT & Security News
Cyber Attacks Burn Out Security Experts
A new survey from CyberArk has revealed that increased workloads caused by a surge in cyber threats and attacks has led to 59 per cent of UK senior cyber security professionals facing burnout. Cyber Crime Levels High The results of the survey highlight the growing workload pressure on cyber security professionals because in just the…
MSP Copywriting – Part 9
As a quick recap last time, we looked at several ways for increasing the desirability of your sales copy, such as controversy, the 8 main emotions to leverage, and presuppositions. Presuppositions are pretty similar to linguistic binds. Linguistic binds are another covert and sneaky way of getting your point across and accepted ‘under the radar’.…
BBC Basics – 87 Years Ago
“Gentlemen, you have now invented the biggest time-waster of all time. Use it well.”, said Isaac Shoenberg, head of the EMI research team that developed the first fully electronic television system to be used in regular broadcasting. On the second of November 1936, the British Broadcasting Corporation (BBC) transmitted the first-ever scheduled television programmes. They…
Tech Nation Returns
After ceasing operations earlier this year when it lost its core funding grant, start-up network Tech Nation has announced it will be relaunching its brand with a £10bn investment. Tech Nation Originally established in 2010 as ‘Tech City UK’, focusing on nurturing the tech ecosystem in East London, the non-profit ‘Tech Nation’ grew to become…
Google Tests Tool Against IP-Based Tracking
Google is testing ‘IP Protection’, a feature for Chrome that sends third-party traffic for a set of domains through proxies to mask their IP addresses, thereby boosting privacy by fighting IP-based covert tracking. IP Addresses An IP address can be explained as being like a home address for your computer or device on a network.…
UK Joins Amazon’s Fast Drone Delivery Expansion
Amazon has announced that it will be expanding its ultra-fast Prime Air drone delivery operations to the UK, Italy and also to an as yet unnamed US city by the end of 2024. Prime Air Drone Delivery Amazon Prime Air is a service is intended to (safely) deliver packages to customers in 30 minutes or…
Copilot Can Attend Meetings For You
Following trials, Microsoft’s AI assistant ‘Copilot’, which can even attend meetings for you, will be generally available to all Microsoft 365 Enterprise customers from 1 November. Copilot First introduced in March 2023 and rolled out as part free update to Windows 11, Copilot is an AI assistant that’s embedded within Microsoft 365 apps and services…
MSP Copywriting – Part 8
As a quick recap, last time I mentioned that repetition is the workhorse of marketing and that there’s no reason why your sales copy can’t restate the main points more than once throughout the copy – in different ways if necessary. This is especially true of trying to ensure your target market reads your message…
A Thousand-Year Name Extension
Around a thousand years before electronics, a monk called Poppo was asked to prove his faith, because Sweyn Forkbeard was having doubts about his baptism. Legend has it that Poppo proved his faith by holding a red-hot metal glove, yet he remained unharmed. Sweyn Forkbeard’s father (King Harald Blátǫnn Gormsson) had already converted from paganism…
Ways To Use ‘WhatsApp Business’ To Help Your Business
In this insight, we look at some of the many ways you can use ‘WhatsApp Business’ to boost your marketing and connect with customers to provide a more personalised service. What Is WhatsApp Business? WhatsApp Business is a version of the popular encrypted app that was introduced in January 2018 which is specifically focused on…
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