IT & Security News
What Is ‘Customer Journey Mapping’ Software?
In this tech insight, we look at what customer journey mapping is, its benefits, the challenges of using it, and also we look at some of the popular customer journey mapping software solutions available. What Is Customer Journey Mapping? Customer journey mapping refers to a strategic process (that’s used by marketers) to visualise and understand…
Rampant Referrals For MSPs : Part 4
Rampant Referrals for MSPs : Self-Sabotage (Part B) Okay, so as a quick recap from last time, we started looking at ways that MSPs can reduce their referral-flow as a result of reduced client-service satisfaction, as a result of service-sabotage. This started off with a quick appreciation that we all have lots of biases and…
Rampant Referrals for MSPs – Part 3
Recap from last Time.Last time we saw that to complement the statistics we saw in session 1, the main benefits to MSP owners for optimising referrals were identified within the categories of : – Cost (or lack of it)– Feedback (both internally and externally)– Trust – we looked at all the stakeholders along the trust-train.–…
MARC Diligence: Step 3 – Implementing and Optimising DMARC for Maximum Security
In this third and final part of our series of ‘DMARC Diligence’ insights, we explore the detailed process of DMARC deployment, its monitoring, optimisation, and preparing businesses for future email security challenges. Last Week … Last week in part 2 of this series of ‘DMARC Diligence’ articles, we looked at the crucial yet often neglected aspect…
Don’t Ask Gemini About The Election
Google has outlined how it will restrict the kinds of election-related questions that its Gemini AI chatbot will return responses to. Why? With 2024 being an election year for at least 64 countries (including the US, UK, India, and South Africa) the risk of AI being misused to spread misinformation has grown dramatically. This problem…
Chrome’s Real-Time Safe Browsing Change
Google has announced the introduction of real-time, privacy-preserving URL protection to Google Safe Browsing for those using Chrome on desktop or iOS (and Android later this month). Why? Google says with attacks constantly evolving, and with the difference between successfully detecting a threat or not now perhaps being just a “matter of minutes,” this new…
Bogus Bitcoin Boffin
A High Court judge has ruled that Australian computer scientist Dr Craig Wright is not the inventor of the Bitcoin cryptocurrency, despite him claiming to be so since 2016. Real Bitcoin Inventor A Secret The challenge with trying to conclusively identify Bitcoin’s inventor is that, from the outset, Bitcoin’s creator has only been known by…
Apple Pays Norfolk Council £385 Million
Following a class action lawsuit led by Norfolk County Council over the effect of an alleged cover-up by Apple’s boss about iPhone demand in China, Apple has agreed to pay £385m to settle the lawsuit. The lawsuit related to comments by Apple’s CEO, Tim Cook, to investors back in 2018 where he told them there was…
Rampant Referrals for MSPs – Part 2
Okay, so as a quick recap from last time, we looked at some statistics which showed why getting new business from referrals rather than other forms or marketing is so important for B2B owners and especially MSP owners. We briefly looked at how coincidences are not really coincidences at all and how the vast majority…
TikTok Termination?
A recent US congressional vote means that TikTok and its parent company’s alleged ties with the Chinese Communist Party must be severed within six months or the popular TikTok app must be sold, thereby banning it in the US. The Vote The unanimous Energy and Commerce Committee vote (50-0) in favour of forcing TikTok’s…
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