How Can These 100 UK MSPs Generate More Leads, Sales & Revenue With Less Marketing Budget, Regardless of The Economy?
Most Marketing For MSPs Is Expensive,
Ineffective & Stressful.
71% of Business Ads Are Useless
84% Of B2B Sales Come Via Referrals
87% Of MSP's Clients Would Refer Them
Yet Only For a Referral!
Here's Why Most MSP Marketing Doesn’t Work...
According to a study of 600 ads by the LinkedIn-backed B2B Institute, 71 per cent are likely to generate no sales.
Furthermore, from the hundreds of MSPs I’ve spoken with, the vast majority of them get new business from referrals.
This backs up the finding that 84% of B2B decision-makers begin the purchase process with a referral (Influitive). My own extensive research also backs up the well-known adage that around 90% of clients will offer a referral. However, only 11% of businesses actually ask for them (Carnegie).
MSP Owners Are Often Too Busy To Pick Up the "Low Hanging Fruit" of Easy Sales-Leads
It obviously makes sense to ensure referrals are maximised and marketing costs (e.g. advertising that's not working) are either scrapped or at least very closely scrutinised.
Excellent communications are at the heart of generating more leads, referrals and sales. It’s not enough to simply be good at what you do, it’s essential to communicate the value that you provide effectively and on a regular basis.
Many MSP owners and managers understand the importance of maintaining regular contact with their clients and prospects. However because the IT industry is so busy and frenetic, MSP business owners find they don’t have time to create good content or send it out.
This means they either have to pay lots of money to expensive marketing agencies or miss out on regular communications altogether.
Benefit # 1 : All You Can Eat Marketing Content - For a Fraction Of the Usual Cost
This is why our MSP marketing club comes in so handy. I call it the Sustainable Competitive Advantage for MSPs. Among other things, members receive all-you-can-eat MSP-specific marketing content each week containing interesting, relevant and up-to-date IT news and information. Our MSP members which use this content enjoy much higher than average email open rates when they send newsletters out. As you’d expect, the open-rate stats are regularly shared with our members.
As well as having all the content you’ll ever need so that you can keep your website fresh and your blog updated and your newsletters regular and the ever-hungry social media channels continually fed with interesting, relevant and shareable content, there are significant other benefits of membership too.
Greg Micallef
The weekly content supplied by MKLink is fantastic, and our open and click through rates are well above the industry averages. Furthermore, the events and webinars etc that I have attended have always been very useful, informative, and engaging, and I have no hesitation in recommending MKLink.
Benefit # 2: Exclusivity
The membership is exclusive, which means that there will never, ever be more than 149 members in the UK.
This means you get the best value of excellent content for an affordable price and you can be sure that your content isn’t being copied and shared by hundreds or even thousands of other MSPs posting the same boring old stuff.
On top of that, there’s only one MSP per geographical area, meaning that there’s no conflict of interest and that members can and help each other out.
Any Wilkinson
I’ve looked at various options for having an IT-related newsletter sent out to our customers and prospects on our behalf and yours is definitely the best value I’ve found, particularly combined with the excellent UK-based MSP community you have created around the chat group. It works well in that due to our respective geographical locations we don’t tread on each other’s toes, so it makes for valuable discussions in the group, some of which continue offline too. Your down-to-earth, no-nonsense approach is very much appreciated. Please keep going!
Benefit # 3 : Close-Knit Community : Get Help In Realtime
All members have access to a private chat group where they pass leads and referrals as well as tips and advice and technical expertise. Going above and beyond all the juicy gossip about the industry as a whole and who’s charging what for different services, it’s a wonderfully supportive community and questions and answers are posted in real-time, very often with members getting help and advice much quicker than they ever would if they rang up a supplier directly.
So, next time you want to know how much a particular distributor has been charging for their services or if a national supplier’s service has gone down or if you need boots on the ground on the other side of the country – you can get help within seconds and minutes, not hours and days.
Matthew Southgate
I have worked with Mike over the last 6 months to build up our marketing plan and trianing so my new members of staff have the right message and also a process to deliver the marketing content provided by MKLINK.
The MSP membership is useful and I’m Happy to recommend MKLINK for any IT company looking to increase their marketing results
Benefit # 4 : World-Class MSP Marketing Training
On top of the weekly MSP marketing content and member-to-member support network, there’s also monthly training as well, via live Zoom calls. Training is typically about MSP marketing issues and can cover any aspect about getting more leads and sales.
We do cover other subjects too, any some of the very successful MSPs we interview often share some really helpful insights into how to run a more profitable business. After all there’s no substitute for experience.
Conversely, we occasionally have meetings where we find what problems MSPs owners are facing and then help to solve them together. These online meetings are live and with fairly small groups so you can ask questions as well as speak directly to the other members if you want.
Tom Lawrence
We have been working with Mike and the team to help develop our marketing strategy and provide relevant regular content for our own blog.
Mike provides straight talking advice that has given us new ideas and focus to help improve the in inflow of new business leads / referrals.
Benefit # 5 : Experience Earned Over 25 Years In Business Plus The Classroom Too
My company provides marketing training and advice, free-of-charge for our members.
i.e. we don't sell business-coaching services, ever.
Without wishing to sound big-headed, since running a successful marketing company since 1998 and earning a first-class MBA plus having been elected a fellow of the Chartered Institute of Marketing, the fact is that I still don’t feel qualified to tell you how to run your business. That's why I don't offer business coaching.
Our MSP marketing club includes everything you'll need to have and know to get more sales, leads, referrals, reviews and better profit-margins but you'll still need to do "stuff". You get out what you put in!
If you still really want a business-coach or a marketing person to do the work for you, I can recommend some great people and resources.
This means with our MSP Marketing Club, there’s no upsell and nothing extra to buy.
If you have any questions, my team or myself will answer them as best we can and if we still don’t know the answer, we’ll try and find out for you. Some team members have been with me in my for 25 years in my business so we've learned a thing or two.
Thomas Jenkinson
MKLINK keep us well informed of what’s going on in the world of MSP marketing and I’m very happy with the information, feedback and training we’re getting. This is a fantastic group to belong too, feel honoured to have been a member for a number of years. Thanks Mike and the team.
Benefit # 6 : See What IT Companies Are Being Sold Each Week
Every week, you’ll receive a list of IT businesses that are for sale in the public domain so that you can see what they're selling for. (We also find off-market deals for some MSPs too, just ask)
If at any time you’d like to have your business valued, we can arrange this – completely free of charge and free of obligation.
After all you’ll doubtless exit the business one day and we can help you prepare and organise for this eventuality in a timely, organised and prepared manner so as to be as stress-free and profitable for you as possible when the time comes, rather than leaving it until the last minute and making mistakes and potentially selling for less than you could have, if anything means you're forced to sell sooner than you'd planned to.
Simon Beckett
Mike and his team have done a great job creating and managing content for us, and building our contacts and referrals. Honest and down to earth.
Benefit # 7 : Free MSP Legal Advice : 2 Hours Per Year
If you need legal help, members can have 2 hours per year free legal advice. We’ve partnered with a legal firm that can offer special MSP legal consultancy which you can take care of.
For example, a number of our members recently saved thousands of pounds by using this legal team to organise a contract that they could then all use for their customers and suppliers. They’ll be happy to speak with you and if you want any bespoke work – they’ll be able to quote you separately for this.
Think about all your staff anf suppliers clients and their staff and the importance of ensuring you have everything well-managed in terms of your contracts and service agreements and contingencies for when things go wrong!
Izak Oosthuizen
Excellent service ! We successfully acquired our first business under MKLINK’s supervision & guidance!
Highly recommend !
MSP Marketing Membership Club
Without actually seeing it for yourself, It's difficult to convey the benefits of membership – either in terms of the experience MKLINK can offer by virtue of having been in business since 1998 or the value of the content or the networking and support you’ll get from other members. That’s why we offer a month’s trial membership for just £4.95+vat.
During this month’s trial, you’ll have full access to use the monthly marketing content and see the private MSP group member’s chat and be able to review some of the previous recordings of our marketing meetings.
At some point during this initial month's membership, you’ll be invited to an onboarding process which is available to all new members after 30 days and if you want it, you and your team can ask all your marketing-related questions and have them answered plus receive 90 minutes one-to-one marketing advice, which is on top of receiving a fully bespoke marketing plan made just for you - all included in your membership.
Your Risk-Free Guarantee
After your month’s £4.95 trial is over you can simply stop your membership if you feel that membership isn’t for you.
Furthermore, you can request a refund and receive your entire trial month’s fee of £4.95+vat back, which we will refund with no quibbles. Thereafter, membership continues at the usual price of just £100+vat and once again, you can cancel at any time in the future should you wish, with no further payments being due.
In summary, your "risk" isn't even a fiver because we'll even give you that back if you're not happy!
When you apply for your Month's Trial Membership Now, You'll ALSO Get :
- £95 MKLINK Voucher : i.e. Reserve Your Trial Month for just £4.95+vat
- One Month's Marketing Content - Delivered Weekly
- Weekly Listings of IT Companies For Sale
- Paperback Guide To Buying a Business Posted Thought Your Letterbox
- Access to Private MSP Member's Group Chat
- Invitation To Attend/Participate in Monthly MSP Marketing Zoom Call
- Secure Your Exclusive Area
- Recordings of 5 Previous MSP-Marketing Zoom Meetings
- Business Copywriting Guide
Remember, you can cancel at any time and if you're not delighted, I'll even refund your fiver.
Want a month's trial? Check if your area is available...
Start by entering your county...
*Only to one MSP per area
As a quick aside...
I did say I'd explain why I call the MSP Marketing membership your Sustainable competitive advantage
And that's because by being a member, you'll be supporting a small charity I run which is geared towards educating businesses, schools and other organisations
about how to run their businesses more sustainably. The tech industry has a lot to answer for when it comes to environmental impact and so as part of your membership,
you'll also receive some additional weekly content you can use and share which is all about how the tech industry is making strides to become more sustainable and how people
can do their bit.
To be clear, I don't make any money from this additional work and if you want it, you can have the content to share anyway - you don't need to be a member or even sponsor the charity,
as I'm keen that we spread the word so that hopefully it'll help protect our wildlife and waterways, which is what the charity is about.
Anyway enough about that - I don't want it to be a distraction from the main message about membership.
Mike Knight MBA FCIM
Director, MKLINK Ltd, Inc. 1998
(Not a fossil)
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MKLINK have helped businesses achieve their objectives via strategic marketing and providing operational resources since 1998.
