Great Tips for Working from Home

Some notes from Rob Napier’s copywriting class on 8th March 2010
When he writes a sales letter he keeps Writing until he runs out of benefits!

The format of the letter, email, autoresponder etc usually has a structure :

Headline
Subheadline
Content
More subheads
Credibility in the form of make a claim - offer proof. Make a claim - offer proof. Etc
Have a close & call to action. Always have an OFFER.

Points to remember when writing about the BENEFITS of something.
It needs to SELL what the product/service can do - rather than what the purchases actually gets.

E.g. a drill is a machine that converts electrical power into physical torque and transmits it through a drill bit.
But the purchaser is bying HOLES.

More specifically, he is buying EASY-TO-MAKE-HOLES so that the BENEFIT is that he can put up a shelf easily!!!

To this end, you need to sell on emotion but back the logic of the sale with FACTS.

The “Bar Stool test”
Make your conversation as if you were sat next to someone in a pub. Don’t change the language simply
because you are trying to sell.

Some of the finer points about font/style/readability etc…
For legibility, when using PRINT, you need a serif script(i.e. with the curly bits), such as Times New Roman.
When your content is appearing on the WEB, you need sans-Serif, such as Verdana or Arial.
This is due to the resolution of the screen making the “frilly” bits hard to read online.

Wherever possible, stick to black on white and use as large a font as you can without ruining style.

Try and contain  only ONE idea per sentence.

Make the letter come from you(singular) and speak to the person as if you were having
a normal conversation. Use the words “You” and “Your” more than “Me” or “Mine”  because
people want to know what’s in it for THEM.

You can checkout the readability of a (MS Word) document by going into tools/options/spelling & grammar

So you have something to work towards, I’m told you should aim for :

Maintaining about 15 words per sentence, grade level 8 and a reading ease of over 60

Cheers for now,

Mike Knight http://www.mklink.co.uk Working from Home Tips

Working from home has many benefits and being able to mitigate your tax liability is no exception.

The Internet is a rapidy expanding and dynamic medium that has now shaken off its internet bubble to bust reputation of the early 2000’s and is growing up to become the greatest and most significant marketing tool since the television in fact the marketing spend online has now for the first time in history supassed that of televison!

The challenge for many small business owners and would be entrepenurs is navigating their way round the jargon filled pages and promises of untold riches not to mention the emails and unsocilited calls promising to get you to the top of Google by this time next Tuesday!

I often liken the internet to the gold rush of the 1800 complete with snake oil salesman in the form of unscrupulous SEO (search engine optimizors) and bucking bronco in the form of Googles Adword Marketing system. 

I was speaking with  a business contact today who after having sunk in over a million in cash was raving about being able to sell £650 worth of high margin product and hour on auto pilot (how cool is that!) Now this is a guy with  seriously large property potfolio in London (2800 flats etc to be precise) and certainly has no need to build an internet business, yet he tells me he get more of a buzz selling online than buying and selling property.

He sees the internet as his next fortune and quite frankly so do and going back to the gold rush analogy the people that made the most money back then were supplying the tools and services to the gold hunters, so my suggestion to any one intersted in making money online is to learn the skill and art of marketing online you’ll never be short of opportunity of money.

Paull Newsome-Marketing Director MKLink Marketing Ltd

Well another day in net land and we made a massive move forward in developing our on line resource site and training portal for all those 1000’s of people wanting to work from home.

We ran our very first LIVE online webinar today to help some of our  new applicants, everything worked although It’s a little strange making a presnetation in this way no doubt time and practice will make a huge difference.

The software we used is go to webinar and is easy to use it also comes with go to meeting which I’ve used many times to help someone improve their (and mine!) PC Skills they offer a 30 day trial and I can highly recomend it.

Our next one is on Monday at 7pm so I’ll let you know how it goes. I’m off now to crack open a bottle of Red Wine and start my weekend.

Paull Newsome-Marketing Director MKLink Marketing Ltd 

MKLINK  - Working from Home

Right - having spent a little while getting to Grips with Carbon Copy Pro - we are now ready to rock and roll. Next step is to research loads of great stuff for people looking to work fro home - watch this space!

Welcome to MKLINK Home based division! This part of MKLINK is just being launched.

MKLINK has been helping businesses get great  internet marketing results since 1998 and now we are offering to help people thinking about working from home with their internet marketing skills.